{"id":3443,"date":"2022-05-12T18:21:32","date_gmt":"2022-05-12T21:21:32","guid":{"rendered":"https:\/\/targitbrasil.com\/?p=3443"},"modified":"2023-05-29T15:12:25","modified_gmt":"2023-05-29T18:12:25","slug":"como-escolher-uma-solucao-de-business-intelligence","status":"publish","type":"post","link":"https:\/\/targitbrasil.com\/como-escolher-uma-solucao-de-business-intelligence\/","title":{"rendered":"Como escolher uma ferramenta de Business Intelligence?"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-ast-global-color-0-background-color has-background\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/targitbrasil.com\/wp-content\/uploads\/2022\/05\/Direcionamento.png);background-position:50% 50%\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"560\" data-attachment-id=\"3445\" data-permalink=\"https:\/\/targitbrasil.com\/como-escolher-uma-solucao-de-business-intelligence\/direcionamento\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/05\/Direcionamento.png?fit=720%2C560&amp;ssl=1\" data-orig-size=\"720,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bussola na m\u00e3o\" data-image-description=\"&lt;p&gt;Pessoa com uma b\u00fassola na m\u00e3o&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/05\/Direcionamento.png?fit=300%2C233&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/05\/Direcionamento.png?fit=720%2C560&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/05\/Direcionamento.png?resize=720%2C560&#038;ssl=1\" alt=\"Como escolher?\" class=\"wp-image-3445 size-full\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/05\/Direcionamento.png?w=720&amp;ssl=1 720w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/05\/Direcionamento.png?resize=300%2C233&amp;ssl=1 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--hide-tablet stk--hide-mobile stk--no-padding stk-block stk-bce702b\" data-block-id=\"bce702b\"><style>.stk-bce702b{height:200px !important}<\/style><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\"><div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/targitbrasil.com\/category\/tecnologia\/\" rel=\"tag\">Tecnologia<\/a><\/div>\n\n\n<h1 class=\"has-text-color wp-block-heading\" id=\"como-escolher-a-ferramenta-ideal-de-business-intelligence\" style=\"color:#ffffff\"><strong><span style=\"color: var(--ast-global-color-5);\" class=\"stk-highlight\">Como escolher a ferramenta ideal de Business Intelligence?<\/span><\/strong><\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--hide-tablet stk--hide-mobile stk--no-padding stk-block stk-a63c5b2\" data-block-id=\"a63c5b2\"><style>.stk-a63c5b2{height:200px !important}<\/style><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-5-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<nav class=\"wp-block-stackable-table-of-contents stk-block-table-of-contents stk-block stk-ec5f08c\" data-block-id=\"ec5f08c\"><style>.stk-ec5f08c ul{list-style-type:none !important}.stk-ec5f08c .stk-table-of-contents__table ul{margin-top:15px !important}html{scroll-behavior:smooth !important}.stk-ec5f08c li{margin-bottom:15px !important}<\/style><ul class=\"stk-table-of-contents__table\"><li><a href=\"#os-6-pontos-chave-ao-escolher-uma-ferramenta-de-business-intelligence\">Os 6 pontos-chave ao escolher uma ferramenta de Business Intelligence<\/a><ul><li><a href=\"#desempenho-e-velocidade\">Desempenho e velocidade<\/a><\/li><li><a href=\"#acessibilidade-do-usuario-final\">Acessibilidade do usu\u00e1rio final<\/a><\/li><li><a href=\"#acesso-a-fontes-de-dados\">Acesso a fontes de dados<\/a><\/li><li><a href=\"#seguranca\">Seguran\u00e7a<\/a><\/li><li><a href=\"#armazenamento\">Armazenamento<\/a><\/li><li><a href=\"#escalabilidade\">Escalabilidade<\/a><\/li><\/ul><\/li><li><a href=\"#escolha-uma-ferramenta-de-bi-projetada-para-voce\">Escolha uma ferramenta de BI projetada para voc\u00ea<\/a><\/li><li><a href=\"#bi-no-comercio-de-cosmeticos-com-o-mundo-do-cabeleireiro\">BI no com\u00e9rcio de cosm\u00e9ticos com o Mundo do Cabeleireiro<\/a><\/li><\/ul><\/nav>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Est\u00e1 escolhendo uma ferramenta de Business Intelligence e n\u00e3o sabe por onde come\u00e7ar? H\u00e1 muitas ferramentas de BI e Analytics no mercado, cada uma vai atender necessidades espec\u00edficas de neg\u00f3cios que pode ou n\u00e3o ser as suas.<\/p>\n\n\n\n<p>Por\u00e9m, essencialmente, uma eficiente solu\u00e7\u00e3o requer acesso imediato e abrangente a insights. Para muitas organiza\u00e7\u00f5es, \u00e9 dif\u00edcil manter <span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\"><strong>consist\u00eancia, clareza e conveni\u00eancia<\/strong><\/span> em todo o software usado para iniciativas cr\u00edticas de neg\u00f3cios.<\/p>\n\n\n\n<p>Consequentemente, muitas empresas encarregam seus gerentes de TI de encontrar solu\u00e7\u00f5es que ir\u00e3o apoi\u00e1-los diretamente em seu trabalho de gerenciamento do software de BI e Analytics do qual a organiza\u00e7\u00e3o depende. Pode ser at\u00e9 o seu caso, certo?<\/p>\n\n\n\n<p>Mas com tanto ru\u00eddo no setor de software, pode ser demorado e trabalhoso descobrir o que voc\u00ea deve estar procurando. \u00c9 um processo que geralmente se arrasta por anos. Frequentemente, no momento que uma solu\u00e7\u00e3o \u00e9 aprovada por todos os n\u00edveis necess\u00e1rios da empresa, implementada e adotada pelos usu\u00e1rios finais, as necessidades anal\u00edticas originais da organiza\u00e7\u00e3o mudaram.<\/p>\n\n\n\n<p>Estamos aqui para ajudar com conselhos sobre <strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">o que procurar em uma ferramenta de software de Business Intelligence e Analytics<\/span><\/strong> da sua empresa.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"os-6-pontos-chave-ao-escolher-uma-ferramenta-de-business-intelligence\"><strong>Os 6 pontos-chave ao escolher uma ferramenta de Business Intelligence<\/strong><\/h2>\n\n\n\n<p>N\u00e3o importa qual solu\u00e7\u00e3o de Analytics voc\u00ea escolha, ela precisa ser f\u00e1cil de gerenciar e capaz de lidar com os dados e responsabilidades que mant\u00eam seus neg\u00f3cios funcionando. Uma ferramenta que adiciona outra camada de processos complicados \u00e0 rotina dos funcion\u00e1rios n\u00e3o ser\u00e1 amplamente adotada.<br>Ao procurar uma solu\u00e7\u00e3o de BI e Analytics, os gerentes de TI devem verificar seis pontos cr\u00edticos:<\/p>\n\n\n\n<p>\u2022 Desempenho e velocidade;<\/p>\n\n\n\n<p>\u2022 Acessibilidade do usu\u00e1rio final;<\/p>\n\n\n\n<p>\u2022 Acesso a fontes de dados;<\/p>\n\n\n\n<p>\u2022 Seguran\u00e7a;<\/p>\n\n\n\n<p>\u2022 Armazenamento;<\/p>\n\n\n\n<p>\u2022 Escalabilidade.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"desempenho-e-velocidade\"><strong>Desempenho e velocidade<\/strong><\/h4>\n\n\n\n<p>Os volumes de dados est\u00e3o crescendo exponencialmente, diminuindo significativamente o processo de consulta para muitos sistemas, anulando o prop\u00f3sito de acesso em tempo real a dados cr\u00edticos. \u00c9 essencial que a equipe de TI teste o back-end de qualquer solu\u00e7\u00e3o de BI para garantir que ela possa lidar com os volumes de dados atuais e futuros.<\/p>\n\n\n\n<p>Muitas solu\u00e7\u00f5es de BI mais antigas foram constru\u00eddas no data warehouse tradicional e no layout de cubos multidimensionais, que \u00e9 projetado para analisar dados agregados. No entanto, esses sistemas lutam para consultar detalhes de n\u00edvel transacional. Um <a href=\"https:\/\/targitbrasil.com\/targit-a-fundo\/\" target=\"_blank\" rel=\"noreferrer noopener\">mecanismo de banco de dados na mem\u00f3ria<\/a> pode ser a resposta para voc\u00ea se seus usu\u00e1rios precisarem consultar detalhes de n\u00edvel transacional e grandes conjuntos de dados.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"acessibilidade-do-usuario-final\"><strong><strong>Acessibilidade do usu\u00e1rio final<\/strong><\/strong><\/h4>\n\n\n\n<p>Uma solu\u00e7\u00e3o abrangente de BI n\u00e3o trar\u00e1 nenhum benef\u00edcio se n\u00e3o for adotada em toda a organiza\u00e7\u00e3o. Identificar seu p\u00fablico-alvo e entender como eles usam e consomem BI \u00e9 a maneira mais r\u00e1pida de obter ROI.<\/p>\n\n\n\n<p>Al\u00e9m de entender quem ir\u00e1 usar o BI diretamente, tamb\u00e9m se atente a solu\u00e7\u00f5es \u201cuser friendly\u201d onde at\u00e9 usu\u00e1rios menos t\u00e9cnicos poder\u00e3o utiliz\u00e1-la, pois assim, de acordo com o tempo, o BI vai se espalhar cada vez mais na sua organiza\u00e7\u00e3o, e aos poucos voc\u00ea criar\u00e1 uma <a href=\"https:\/\/targitbrasil.com\/a-importancia-da-cultura-de-dados-na-organizacao\/\" target=\"_blank\" rel=\"noreferrer noopener\">cultura data-driven<\/a> em sua empresa, ou seja, todos buscando informa\u00e7\u00f5es atualizadas no BI para tomarem decis\u00f5es.<\/p>\n\n\n\n<p>Esse \u00e9 o ideal em uma solu\u00e7\u00e3o de Analytics, espalhar informa\u00e7\u00e3o para todos, desde o estagi\u00e1rio at\u00e9 o CEO. E para isso, solu\u00e7\u00f5es de \u201cBI self-service\u201d s\u00e3o as melhores op\u00e7\u00f5es para criar essa cultura de dados, pois facilita muito a ado\u00e7\u00e3o de diversos usu\u00e1rios na cria\u00e7\u00e3o das suas pr\u00f3prias an\u00e1lises e relat\u00f3rios.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"acesso-a-fontes-de-dados\"><strong><strong>Acesso a fontes de dados<\/strong><\/strong><\/h4>\n\n\n\n<p>Em BI buscamos indicadores que nos guiem para melhor aprimorar nossos objetivos. \u00c9 importante considerar avaliar o desempenho da empresa por meio de v\u00e1rios ambientes de fonte de dados diferentes. Logo, sua solu\u00e7\u00e3o deve ter acesso n\u00e3o s\u00f3 a fontes internas, mas tamb\u00e9m externas.<\/p>\n\n\n\n<p>Isso garante que a organiza\u00e7\u00e3o n\u00e3o esteja somente \u201colhando para o pr\u00f3prio umbigo\u201d na hora de avaliar o pr\u00f3prio desempenho, e que tenha dados do mercado a fora para poder se comparar e estipular metas mais agressivas, processos mais din\u00e2micos e alcan\u00e7ar resultados mais competitivos.<\/p>\n\n\n\n<p>Um BI que n\u00e3o se limita a poucas integra\u00e7\u00f5es \u00e9 um BI vers\u00e1til que te trar\u00e1 dados de diversas fontes para voc\u00ea garantir uma vis\u00e3o 360\u00ba da empresa e do mercado.<\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image alignwide size-full\"><a href=\"https:\/\/targitbrasil.com\/as-10-melhores-praticas-de-bi\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"270\" data-attachment-id=\"5665\" data-permalink=\"https:\/\/targitbrasil.com\/o-que-nao-se-fala-sobre-inteligencia-nos-negocios\/banner-10melhores-praticas-de-bi\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/10\/banner-10melhores-praticas-de-bi.png?fit=720%2C270&amp;ssl=1\" data-orig-size=\"720,270\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"banner-10 melhores-praticas-de-bi\" data-image-description=\"&lt;p&gt;10-melhores-praticas-de-bi&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/10\/banner-10melhores-praticas-de-bi.png?fit=300%2C113&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/10\/banner-10melhores-praticas-de-bi.png?fit=720%2C270&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/10\/banner-10melhores-praticas-de-bi.png?resize=720%2C270&#038;ssl=1\" alt=\"\" class=\"wp-image-5665\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/10\/banner-10melhores-praticas-de-bi.png?w=720&amp;ssl=1 720w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/10\/banner-10melhores-praticas-de-bi.png?resize=300%2C113&amp;ssl=1 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"seguranca\"><strong><strong>Seguran\u00e7a<\/strong><\/strong><\/h4>\n\n\n\n<p>A solu\u00e7\u00e3o escolhida deve tornar o gerenciamento de visualiza\u00e7\u00e3o dos usu\u00e1rios simples e f\u00e1cil de controlar. Procure uma plataforma que permita gerenciar permiss\u00f5es de forma r\u00e1pida e segura, possibilitando que os usu\u00e1rios de neg\u00f3cios construam seus pr\u00f3prios pain\u00e9is, relat\u00f3rios e an\u00e1lises com os dados fornecidos. A seguran\u00e7a deve ser flex\u00edvel entre fun\u00e7\u00f5es e personas do usu\u00e1rio.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"armazenamento\"><strong><strong>Armazenamento<\/strong><\/strong><\/h4>\n\n\n\n<p>Todos os pain\u00e9is, relat\u00f3rios e configura\u00e7\u00f5es devem ser armazenados em um \u00fanico local para f\u00e1cil gerenciamento e backup. No mundo hiperconectado de hoje, os usu\u00e1rios devem ter f\u00e1cil acesso \u00e0s informa\u00e7\u00f5es de que precisam em todos os dispositivos de trabalho – laptops, desktops, dispositivos m\u00f3veis e outras plataformas habilitadas para a Internet.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"escalabilidade\"><strong><strong>Escalabilidade<\/strong><\/strong><\/h4>\n\n\n\n<p>Por fim, sua solu\u00e7\u00e3o de BI deve oferecer suporte ao crescimento futuro de sua organiza\u00e7\u00e3o. O BI cultiva a verdadeira sinergia em toda a sua organiza\u00e7\u00e3o por meio do gerenciamento organizado e simples do acesso do usu\u00e1rio em todos os departamentos. Quando for a hora de aumentar a escala, <a href=\"https:\/\/targitbrasil.com\/4-armadilhas-de-bi\/\">n\u00e3o deveria ser um custo enorme<\/a> ou uma grande carga de tempo para colocar novos usu\u00e1rios ou fontes de dados em funcionamento no sistema. H\u00e1 solu\u00e7\u00f5es, por exemplo, que na hora de sua contra\u00e7\u00e3o podem ser muito baratas e caber\u00e3o convenientemente como uma luva no seu or\u00e7amento, mas quando voc\u00ea precisar expandir seus projetos de BI para outras \u00e1reas e\/ou customiz\u00e1-los, vai perceber que novos planos custar\u00e3o muito mais caro, ao ponto de limitar os seus planos ou te for\u00e7ar a contratar outra ferramenta de BI para trabalhar em paralelo a essa, no que chamamos de \u201copera\u00e7\u00e3o Frankenstein.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"escolha-uma-ferramenta-de-bi-projetada-para-voce\"><strong><strong><strong>Escolha uma ferramenta de BI projetada para voc\u00ea<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Em todo o caso, voc\u00ea precisa de uma solu\u00e7\u00e3o de BI e Analytics que funcione para voc\u00ea. Isso significa aquela projetada para atender \u00e0s necessidades exclusivas de sua organiza\u00e7\u00e3o. A quest\u00e3o \u00e9: <strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">qual solu\u00e7\u00e3o voc\u00ea precisa?<\/span><\/strong><\/p>\n\n\n\n<p>H\u00e1 solu\u00e7\u00f5es de diversos tipos, mas voc\u00ea pode se espelhar em diversos depoimentos, <a href=\"https:\/\/targitbrasil.com\/barc-23\/\">pesquisas de BI<\/a> e <a href=\"https:\/\/targitbrasil.com\/casos-de-sucesso-targit\/\">cases de sucesso<\/a> para encontrar a que faz mais sentido para o seu neg\u00f3cio.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-69c51eb\" data-block-id=\"69c51eb\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-69c51eb-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-6df3925\" data-block-id=\"6df3925\"><style>@media screen and (min-width:768px){.stk-6df3925{flex:1 1 calc(15% - 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var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cd4fea9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cd4fea9-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-84fb927\" data-block-id=\"84fb927\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-84fb927-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-65699bc\" data-block-id=\"65699bc\"><style>@media screen and (min-width:768px){.stk-65699bc{flex:1 1 calc(20% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-65699bc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-65699bc-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-629e2a8\" data-block-id=\"629e2a8\"><style>@media screen and (min-width:768px){.stk-629e2a8{flex:1 1 calc(60% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}.stk-629e2a8-container{background-color:#e6e3d5 !important}.stk-629e2a8-container:before{background-color:#e6e3d5 !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-629e2a8-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-629e2a8-inner-blocks\">\n<p class=\"has-medium-font-size\">Veja Tamb\u00e9m<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bi-no-comercio-de-cosmeticos-com-o-mundo-do-cabeleireiro\"><strong>BI no com\u00e9rcio de cosm\u00e9ticos com o Mundo do Cabeleireiro<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-0-background-color has-background wp-element-button\" href=\"https:\/\/targitbrasil.com\/caso-de-sucesso-mundo-do-cabeleireiro\/\">Confira<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:10px\">Mat\u00e9ria original em Ingl\u00eas no site oficial TARGIT Int. Clique <a href=\"https:\/\/www.targit.com\/blog\/bi-buyers-guide\">aqui.<\/a><br><a href=\"https:\/\/www.targit.com\/blog\/author\/s%C3%B8ren-block-olsen\">Autor: <\/a><a href=\"https:\/\/www.targit.com\/blog\/author\/s%C3%B8ren-block-olsen\">Soren Block Olsen<\/a><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-70d55c5\" data-block-id=\"70d55c5\"><style>@media screen and (min-width:768px){.stk-70d55c5{flex:1 1 calc(20% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-70d55c5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-70d55c5-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ao procurar uma solu\u00e7\u00e3o de BI e Analytics as empresas devem verificar 6 pontos cr\u00edticos para garantir um ROI r\u00e1pido e consistente. Confira.<\/p>\n","protected":false},"author":1,"featured_media":4863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30],"tags":[50,17,18,19,33],"class_list":["post-3443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-analise-de-dados","tag-analytics","tag-bi","tag-business-intelligence","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como escolher uma ferramenta de Business Intelligence?<\/title>\n<meta name=\"description\" content=\"Aprenda como escolher uma ferramenta de Businesss Intelligence verificando 6 pontos que garantem um ROI r\u00e1pido e consistente. 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