{"id":4893,"date":"2022-08-01T18:08:09","date_gmt":"2022-08-01T21:08:09","guid":{"rendered":"https:\/\/targitbrasil.com\/?p=4893"},"modified":"2023-11-24T16:39:21","modified_gmt":"2023-11-24T19:39:21","slug":"guia-completo-de-kpis","status":"publish","type":"post","link":"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/","title":{"rendered":"Guia completo de KPIs para uma Gest\u00e3o de Alta Performance"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-99c850d\" data-block-id=\"99c850d\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-99c850d-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5dbdc1b\" data-v=\"4\" data-block-id=\"5dbdc1b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5dbdc1b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5dbdc1b-inner-blocks\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-ast-global-color-0-background-color has-background\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-attachment-id=\"4984\" data-permalink=\"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/pexels-serpstat-572056\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/07\/pexels-serpstat-572056-scaled.jpg?fit=2560%2C1708&amp;ssl=1\" data-orig-size=\"2560,1708\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mesa com monitor mostrando relatorio\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/07\/pexels-serpstat-572056-scaled.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/07\/pexels-serpstat-572056-scaled.jpg?fit=1024%2C683&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/07\/pexels-serpstat-572056.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-4984 size-full\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/07\/pexels-serpstat-572056-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/07\/pexels-serpstat-572056-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/07\/pexels-serpstat-572056-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/07\/pexels-serpstat-572056-scaled.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/07\/pexels-serpstat-572056-scaled.jpg?resize=2048%2C1366&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"has-text-align-left has-text-color\" style=\"color:#e6e6e6\"><span style=\"color: var(--ast-global-color-5);\" class=\"stk-highlight\">Tecnologia<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading has-text-color\" id=\"guia-completo-de-kp-is\" style=\"color:#ffffff\"><strong>Guia completo de KPIs<\/strong> <strong>para uma Gest\u00e3o de Alta Performance <\/strong><\/h1>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-d3d1c00\" data-block-id=\"d3d1c00\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d3d1c00-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5939544\" data-v=\"4\" data-block-id=\"5939544\"><style>@media screen and (min-width:768px){.stk-5939544{flex:1 1 calc(87.8% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5939544-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5939544-inner-blocks\">\n<p><span style=\"color: var(--ast-global-color-4);\" class=\"stk-highlight\">Tudo que voc\u00ea precisa saber sobre Indicadores-Chave de Desempenho no setor de Atacado e Distribui\u00e7\u00e3o.<\/span><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8bfe7c1\" data-v=\"4\" data-block-id=\"8bfe7c1\"><style>@media screen and (min-width:768px){.stk-8bfe7c1{flex:1 1 calc(12.2% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8bfe7c1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8bfe7c1-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-20a0331\" data-block-id=\"20a0331\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-20a0331-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c376753\" data-v=\"4\" data-block-id=\"c376753\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c376753-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c376753-inner-blocks\">\n<nav class=\"wp-block-stackable-table-of-contents stk-block-table-of-contents stk-block stk-79f98d0 stk-block-background\" data-block-id=\"79f98d0\"><style>.stk-79f98d0 li,.stk-79f98d0 ul li a,.stk-79f98d0 ol li a{font-size:18px !important}.stk-79f98d0 li{padding-inline-start:3px !important;margin-bottom:11px !important}.stk-79f98d0 .stk-table-of-contents__table{column-count:1 !important}.stk-79f98d0 .stk-table-of-contents__table ul{margin-top:11px !important}.stk-79f98d0 ul,.stk-79f98d0 ol{padding-left:25px !important}html{scroll-behavior:smooth !important}@media screen and (max-width:1023px){.stk-79f98d0 li,.stk-79f98d0 ul li a,.stk-79f98d0 ol li a{font-size:18px !important}}<\/style><ul class=\"stk-table-of-contents__table\"><li><a href=\"#o-que-e-um-kpi\">O que \u00e9 um KPI?<\/a><ul><li><a href=\"#como-esta-a-saude-do-seu-negocio\">Como est\u00e1 a sa\u00fade do seu neg\u00f3cio?<\/a><\/li><\/ul><\/li><li><a href=\"#o-que-nao-e-um-kpi\">O que n\u00e3o \u00e9 um KPI?<\/a><\/li><li><a href=\"#como-ler-um-kpi\">Como ler um KPI?<\/a><\/li><li><a href=\"#como-medir-o-desempenho-do-estoque\">Como medir o desempenho do estoque?<\/a><\/li><li><a href=\"#quais-sao-os-principais-kp-is-para-o-setor-de-atacado-e-distribuicao\">Quais s\u00e3o os principais KPIs para o setor de Atacado e Distribui\u00e7\u00e3o?<\/a><ul><li><a href=\"#strong-giro-de-estoque-strong\">Giro de estoque<\/a><\/li><li><a href=\"#strong-ruptura-de-estoque-strong\">Ruptura de estoque<\/a><\/li><li><a href=\"#strong-faturamento-strong\">Faturamento<\/a><\/li><li><a href=\"#strong-volume-de-vendas-strong\">Volume de vendas<\/a><\/li><li><a href=\"#strong-positivacao-strong\">Positiva\u00e7\u00e3o<\/a><\/li><li><a href=\"#strong-mix-de-produtos-strong\">Mix de produtos<\/a><\/li><li><a href=\"#strong-devolucao-strong\">Devolu\u00e7\u00e3o<\/a><\/li><li><a href=\"#strong-margem-bruta-e-liquida-strong\">Margem bruta e l\u00edquida<\/a><\/li><li><a href=\"#strong-rentabilidade-e-lucratividade-strong\">Rentabilidade e Lucratividade<\/a><\/li><li><a href=\"#strong-ebitda-strong\">EBITDA<\/a><\/li><\/ul><\/li><li><a href=\"#bonus-kp-is-que-nao-te-falam\">B\u00f4nus: KPIs que n\u00e3o te falam<\/a><ul><li><a href=\"#strong-perdas-com-credito-strong\">Perdas com cr\u00e9dito<\/a><\/li><li><a href=\"#strong-ciclo-financeiro-strong\">Ciclo financeiro<\/a><\/li><\/ul><\/li><li><a href=\"#onde-reuno-e-visualizo-meus-kp-is\">Onde re\u00fano e visualizo meus KPIs?<\/a><\/li><li><a href=\"#transformando-kp-is-em-resultado-com-uma-cultura-de-dados\">Transformando KPIs em resultado com uma cultura de dados<\/a><\/li><li><a href=\"#aquilo-que-nao-te-ensinam-sobre-gestao-de-estoque\">Aquilo que n\u00e3o te ensinam sobre gest\u00e3o dVisualiza\u00e7\u00e3o de dados – as 10 melhores dicas para criar an\u00e1lises e relat\u00f3rios impactantese estoque<\/a><\/li><\/ul><\/nav>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-5-background-color has-background is-layout-constrained wp-container-core-group-is-layout-2 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\"><div class=\"wp-block-group__inner-container\">\n<p>Em um setor como o <a href=\"https:\/\/targitbrasil.com\/atacado-distribuidor\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Atacado Distribuido<\/span><\/a><a href=\"https:\/\/targitbrasil.com\/atacado-distribuidor\/\"><span style=\"text-decoration: underline;\">r<\/span><\/a>, que lida com margens de lucro apertadas e alto volume de circula\u00e7\u00e3o de mercadorias, muitas dessas fr\u00e1geis e\/ou perec\u00edveis, efici\u00eancia na opera\u00e7\u00e3o atrav\u00e9s de uma gest\u00e3o de alta performance \u00e9 fundamental para manter a competitividade e a boa sa\u00fade do neg\u00f3cio.<\/p>\n\n\n\n<p>Como j\u00e1 dizia <a href=\"https:\/\/www.infoescola.com\/biografias\/william-edward-deming\/\" target=\"_blank\" rel=\"noreferrer noopener\">Edwards Deming<\/a>, \u201c<em>N\u00e3o se gerencia o que n\u00e3o se mede (…) e n\u00e3o h\u00e1 sucesso onde n\u00e3o se gerencia<\/em>\u201d. O primeiro passo para alcan\u00e7armos esse sucesso \u00e9 buscar formas de analisar a opera\u00e7\u00e3o, procurando gargalos e encontrar oportunidades.<\/p>\n\n\n\n<p>Talvez aquela mercadoria fr\u00e1gil e perec\u00edvel esteja se deteriorando no seu <a href=\"https:\/\/targitbrasil.com\/bi-para-empresas-de-atacado-e-distribuicao\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">estoque por falta de giro<\/span><\/a>, ou talvez um cliente recorrente esteja deixando de comprar por conta da alta dos pre\u00e7os. Pode ser que sua carteira de clientes seja composta, em grande parte, por mal pagadores<s> <\/s>ou que as visitas estejam mal roteirizadas. Muitos podem ser os <a href=\"https:\/\/targitbrasil.com\/o-que-e-business-intelligence-e-como-pode-ajudar-o-seu-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">gargalos ou as oportunidades<\/span><\/a> dentro da sua opera\u00e7\u00e3o.<\/p>\n\n\n\n<p>Para detectar essas e outras quest\u00f5es \u00e9 preciso se munir dos seus pr\u00f3prios dados atrav\u00e9s de n\u00fameros objetivos que informam os resultados da sua opera\u00e7\u00e3o \u2013 os chamados KPIs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"o-que-e-um-kpi\"><strong>O que \u00e9 um KPI?<\/strong><\/h2>\n\n\n\n<p>Voc\u00ea se impressionaria com a quantidade de pessoas que vemos por a\u00ed se confundindo ao utilizar esse termo, at\u00e9 mesmo profissionais que atuam de alguma forma com an\u00e1lise de dados. Basicamente, KPI, do ingl\u00eas, <em>\u201cKey Performance Indicator\u201d,<\/em> \u00e9 a sigla para Indicador-Chave de Performance (ou Desempenho), e, segundo o <a href=\"https:\/\/www.gartner.com\/en\/information-technology\/glossary\/kpi-key-performance-indicator\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Gartner<\/span><\/a>, significa:<\/p>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-9a1fae2 stk-block-background\" data-block-id=\"9a1fae2\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9a1fae2-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-aa98d66\" data-v=\"4\" data-block-id=\"aa98d66\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-aa98d66-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-aa98d66-inner-blocks\">\n<p class=\"has-medium-font-size\"><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\"><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">“Um indicador chave de desempenho (KPI) \u00e9 uma medida de alto n\u00edvel da sa\u00edda do sistema, tr\u00e1fego ou outro uso, simplificado para coleta e revis\u00e3o semanal, mensal ou trimestral.\u201d – Gartner<\/span><\/span><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Para simplificar, imagine que voc\u00ea foi fazer um exame de sangue. Componentes como o n\u00edvel de glicose v\u00e3o indicar se voc\u00ea n\u00e3o \u00e9 diab\u00e9tico (<a href=\"https:\/\/www.tuasaude.com\/como-entender-o-exame-de-sangue\/\"><span style=\"text-decoration: underline;\">at\u00e9 99 mg\/d<\/span>l<\/a>), \u00e9 pr\u00e9-diab\u00e9tico (de 100 a 125 mg\/dl), ou \u00e9 de fato diab\u00e9tico (acima de 125 mg\/dl). Outros componentes te indicar\u00e3o outros problemas, se voc\u00ea \u00e9 an\u00eamico, se tem falta de alguma vitamina, se tem imunidade baixa etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"como-esta-a-saude-do-seu-negocio\"><strong>Como est\u00e1 a sa\u00fade do seu neg\u00f3cio?<\/strong><\/h3>\n\n\n\n<p>O indicador \u00e9 o primeiro passo para analisar a sa\u00fade da empresa, assim como os componentes no exame de sangue s\u00e3o o primeiro est\u00e1gio para o m\u00e9dico diagnosticar a sa\u00fade f\u00edsica do paciente.<\/p>\n\n\n\n<p>Quando o m\u00e9dico v\u00ea algo de suspeito, ele imediatamente pede outros exames para se aprofundar e refinar o diagn\u00f3stico. J\u00e1 no mundo dos neg\u00f3cios, quando o gestor v\u00ea um indicador em baixa, como o volume de vendas, logo se aprofundar\u00e1 buscando o desempenho por equipe, por loja e por produto para entender o motivo da queda. Isso \u00e9 o que chamamos de an\u00e1lise.<\/p>\n\n\n\n<p>Mas \u00e9 claro, h\u00e1 centenas de indicadores para serem compilados e analisados, da mesma forma que h\u00e1 outras centenas de componentes que podem ser estudados no seu corpo. Por quest\u00f5es de objetividade e clareza, tanto o m\u00e9dico quanto voc\u00ea devem priorizar as m\u00e9tricas que mais importam naquele momento.<\/p>\n\n\n\n<p>Se voc\u00ea reclama de cansa\u00e7o para seu m\u00e9dico, talvez ele pe\u00e7a um exame de sangue rotineiro. Sabendo que voc\u00ea tem um hist\u00f3rico de diabetes na fam\u00edlia, o m\u00e9dico poder\u00e1 se atentar especificamente nos seus n\u00edveis de glicose, esse sim seria o Indicador-Chave de Performance, enquanto outros componentes, como colesterol, n\u00e3o fa\u00e7am sentido dentro do contexto, se tornando s\u00f3 mais um indicador.<\/p>\n\n\n\n<p>Logo, nem todo o indicador dispon\u00edvel \u00e9 relevante para a sua an\u00e1lise, tudo depende do seu objetivo, \u00e9 exatamente isso que vai tornar seu indicador comum em um Indicador-Chave. Se voc\u00ea for monitorar as vendas, por exemplo, h\u00e1 indicadores bem \u00fateis e usuais no mercado que te ajudar\u00e3o na sua an\u00e1lise, da mesma forma para outras \u00e1reas, como log\u00edstica, compras, estoque etc.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-985ccc1 stk-block-background\" data-block-id=\"985ccc1\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-985ccc1-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-262da5a\" data-v=\"4\" data-block-id=\"262da5a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-262da5a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-262da5a-inner-blocks\">\n<p class=\"has-medium-font-size\"><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">Resumidamente, <strong>KPIs s\u00e3o n\u00fameros que medem o impacto das a\u00e7\u00f5es operacionais e estrat\u00e9gicas da empresa<\/strong>, indicando se as atividades do setor est\u00e3o sendo executadas com qualidade e efici\u00eancia.<\/span><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"o-que-nao-e-um-kpi\"><strong>O que n\u00e3o \u00e9 um KPI?<\/strong><\/h2>\n\n\n\n<p>Para evitar confus\u00e3o, \u00e9 bom falarmos tamb\u00e9m o que <strong>n\u00e3o \u00e9<\/strong> um Indicador-Chave de Performance:<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">1.KPIs n\u00e3o s\u00e3o nomes ou s\u00edmbolos.<\/span><\/strong><\/p>\n\n\n\n<p>KPIs s\u00e3o sempre, sem exce\u00e7\u00e3o, n\u00fameros mensur\u00e1veis e compar\u00e1veis. Qualquer coisa al\u00e9m disso n\u00e3o \u00e9 um KPI. Se voc\u00ea se pergunta \u201cqual \u00e9 o volume de vendas da sua equipe nesse m\u00eas?\u201d e a resposta for \u201c10 mil produtos vendidos\u201d, isso \u00e9 um KPI. Mas, se voc\u00ea se pergunta \u201cqual RCA vendeu mais esse m\u00eas?\u201d e a resposta for \u201cCarlinhos\u201d, isso n\u00e3o \u00e9 um KPI!<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">2. KPIs n\u00e3o s\u00e3o irrelevantes<\/span><\/strong>.<\/p>\n\n\n\n<p>Como dito antes, um KPI tem que ser relevante no contexto que \u00e9 inserido, do contr\u00e1rio ser\u00e1 somente um indicador.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">3. KPIs n\u00e3o s\u00e3o an\u00e1lises<\/span><\/strong>.<\/p>\n\n\n\n<p>Quando falamos em an\u00e1lises, nos referimos \u00e0 leitura aprofundada de uma m\u00e9trica ou processo. Se voc\u00ea investigar o porqu\u00ea o seu faturamento est\u00e1 em decl\u00ednio, por exemplo, voc\u00ea ter\u00e1 que ver os detalhes das vendas por regi\u00e3o, por filial, por produto, cruzar informa\u00e7\u00f5es de diferentes sistemas e assim por diante. Isso seria uma an\u00e1lise de faturamento e, dentro dela, haveria v\u00e1rios indicadores e KPIs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"como-ler-um-kpi\"><strong>Como ler um KPI?<\/strong><\/h2>\n\n\n\n<p>Um KPI sozinho n\u00e3o diz nada, \u00e9 preciso compar\u00e1-lo e contextualiz\u00e1-lo para que o n\u00famero fa\u00e7a sentido e realmente indique alguma coisa. Essencialmente, existem tr\u00eas tipos de leitura que permitem ao gestor interpretar um indicador:<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">1.  Compara\u00e7\u00e3o de Meta<\/span><\/strong><\/p>\n\n\n\n<p>Digamos que voc\u00ea tenha faturado 1 milh\u00e3o de reais. Esse n\u00famero \u00e9 bom ou \u00e9 ruim? \u00c0 primeira vista, sem uma refer\u00eancia, o resultado pode parecer bom, mas caso sua meta seja de 3 milh\u00f5es, ent\u00e3o na verdade \u00e9 um desempenho bastante ruim.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">2.  Compara\u00e7\u00e3o de Tempo<\/span><\/strong><\/p>\n\n\n\n<p>Outra forma de interpretar um KPI \u00e9 analisando sua evolu\u00e7\u00e3o no tempo. Voc\u00ea faturou 1 milh\u00e3o este m\u00eas? Isso representa um crescimento ou uma queda em rela\u00e7\u00e3o ao m\u00eas anterior? E em rela\u00e7\u00e3o ao mesmo m\u00eas do ano passado? De que percentual estamos falando?<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\"><strong>3.  Compara\u00e7\u00e3o de Mercado<\/strong><\/span><\/p>\n\n\n\n<p>De volta ao seu 1 milh\u00e3o, voc\u00ea pode at\u00e9 estar batendo as suas metas e vendendo mais em compara\u00e7\u00e3o aos meses anteriores, por\u00e9m ao comparar com seus concorrentes voc\u00ea pode descobrir que est\u00e1 perdendo mercado. Voc\u00ea se pergunta: como isso \u00e9 poss\u00edvel se estou crescendo? Acontece que, ao comparar seus resultados com os dos concorrentes X e Y, voc\u00ea percebe que suas metas est\u00e3o modestas e o seu ritmo de crescimento n\u00e3o \u00e9 suficiente. Se n\u00e3o agir a tempo, sua empresa corre s\u00e9rio risco de perder espa\u00e7o para outros players e se tornar menos relevante no mercado.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-8c711ea stk-block-background\" data-block-id=\"8c711ea\"><style>.stk-8c711ea{background-color:var(--ast-global-color-0) !important}.stk-8c711ea:before{background-color:var(--ast-global-color-0) !important}.stk-8c711ea-column{justify-content:flex-start !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-8c711ea-column stk--flex\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d15dd52\" data-v=\"4\" data-block-id=\"d15dd52\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d15dd52-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d15dd52-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"427\" data-attachment-id=\"3515\" data-permalink=\"https:\/\/targitbrasil.com\/caso-de-sucesso-cetap-distribuidora\/pexels-live-on-shot-10697106\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/05\/pexels-live-on-shot-10697106.webp?fit=512%2C427&amp;ssl=1\" data-orig-size=\"512,427\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-live-on-shot-10697106\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/05\/pexels-live-on-shot-10697106.webp?fit=300%2C250&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/05\/pexels-live-on-shot-10697106.webp?fit=512%2C427&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/05\/pexels-live-on-shot-10697106.webp?resize=512%2C427&#038;ssl=1\" alt=\"Armazem-de-produtos\" class=\"wp-image-3515\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/05\/pexels-live-on-shot-10697106.webp?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/05\/pexels-live-on-shot-10697106.webp?resize=300%2C250&amp;ssl=1 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-94eae51\" data-v=\"4\" data-block-id=\"94eae51\"><style>.stk-94eae51-container{margin-top:70px !important;margin-right:70px !important;margin-bottom:70px !important;margin-left:70px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-94eae51-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-94eae51-inner-blocks\">\n<p>Blog<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"como-medir-o-desempenho-do-estoque\"><span style=\"color: var(--ast-global-color-4);\" class=\"stk-highlight\"><strong>Como medir o desempenho do estoque<\/strong>?<\/span><\/h2>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-aad8fcd\" data-block-id=\"aad8fcd\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-link stk-block stk-a69d10c\" data-block-id=\"a69d10c\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/targitbrasil.com\/como-medir-o-desempenho-do-estoque\/\"><span class=\"stk-button__inner-text\">Saiba mais<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-5-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quais-sao-os-principais-kp-is-para-o-setor-de-atacado-e-distribuicao\"><strong>Quais s\u00e3o os principais KPIs para o setor de Atacado e Distribui\u00e7\u00e3o?<\/strong><\/h2>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-d38ba1c is-style-default\" data-block-id=\"d38ba1c\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1c4e6f9 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"1c4e6f9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1c4e6f9-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-1c4e6f9-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-ab019d2\" data-block-id=\"ab019d2\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-49d1715\" id=\"strong-giro-de-estoque-strong\" data-block-id=\"49d1715\"><style>.stk-49d1715 .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h3 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color stk-block-heading--use-theme-margins\"><strong>Giro de estoque<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-7552cab\" data-block-id=\"7552cab\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-7552cab\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-7552-cab-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-7552-cab-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a06c4f5 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"a06c4f5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a06c4f5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a06c4f5-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-46cc2a6\" data-block-id=\"46cc2a6\"><p class=\"stk-block-text__text\">Quanto maior o giro, mais r\u00e1pido a sua opera\u00e7\u00e3o movimenta aquele produto e consequentemente <a href=\"https:\/\/targitbrasil.com\/aquilo-que-nao-te-contam-sobre-gestao-de-estoque\/\">menores ser\u00e3o os custos de armazenagem.<\/a> Uma mercadoria que fica parada muito tempo corre o risco de ficar obsoleta ou perecer, ent\u00e3o uma das poss\u00edveis a\u00e7\u00f5es reparadoras \u00e9 fazer promo\u00e7\u00f5es em busca de um maior giro. Para evitar que o problema volte a ocorrer no futuro, o ideal \u00e9 entender precisamente qual \u00e9 a demanda de cada produto e ter no estoque somente a quantidade necess\u00e1ria.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-c4b1cdc is-style-default\" data-block-id=\"c4b1cdc\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d0da62b stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"d0da62b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d0da62b-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-d0da62b-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-2e39239\" data-block-id=\"2e39239\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3b72a43\" id=\"strong-ruptura-de-estoque-strong\" data-block-id=\"3b72a43\"><style>.stk-3b72a43 .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h3 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color stk-block-heading--use-theme-margins\"><strong>Ruptura de estoque<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-abe24cf\" data-block-id=\"abe24cf\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-abe24cf\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-abe-24-cf-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-abe-24-cf-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-378acfa stk-block-accordion__content\" data-v=\"4\" data-block-id=\"378acfa\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-378acfa-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-378acfa-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5d051cf\" data-block-id=\"5d051cf\"><p class=\"stk-block-text__text\">\u00c9 a quantidade ou o valor que se deixou de vender por falta da mercadoria, esse indicador mostra o qu\u00e3o eficiente \u00e9 o controle e reposi\u00e7\u00e3o do seu estoque. Nada pior do que perder uma venda certa por se dar conta que um item n\u00e3o se encontra no seu armaz\u00e9m. Talvez voc\u00ea n\u00e3o esteja prevendo da melhor forma a sua demanda, ocasionando em clientes insatisfeitos e baixa nas vendas.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-c2266ef is-style-default\" data-block-id=\"c2266ef\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-819948c stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"819948c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-819948c-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-819948c-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-69e202f\" data-block-id=\"69e202f\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8844c09\" id=\"strong-faturamento-strong\" data-block-id=\"8844c09\"><style>.stk-8844c09 .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h3 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color stk-block-heading--use-theme-margins\"><strong>Faturamento<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-7a2da2a\" data-block-id=\"7a2da2a\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-7a2da2a\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-7-a-2-da-2-a-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-7-a-2-da-2-a-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-07932ff stk-block-accordion__content\" data-v=\"4\" data-block-id=\"07932ff\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-07932ff-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-07932ff-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1ed5e2a\" data-block-id=\"1ed5e2a\"><p class=\"stk-block-text__text\">Dos indicadores mais usuais, \u00e9 dif\u00edcil n\u00e3o falar nele. Presente em qualquer neg\u00f3cio, trata-se de todos os ganhos obtidos pelas vendas da empresa. Entretanto, \u00e9 preciso tomar cuidado e analis\u00e1-lo apropriadamente. Por exemplo, o gestor pode notar aumento de mais de 10% no faturamento de determinada linha de produto. Entretanto, em tempos de infla\u00e7\u00e3o acelerada, por tr\u00e1s do aparente crescimento pode estar camuflada a alta nos pre\u00e7os e, na verdade, a opera\u00e7\u00e3o pode estar sofrendo queda em outro KPI muito importante, que \u00e9…<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-f4c1d0f is-style-default\" data-block-id=\"f4c1d0f\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7e27e7e stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"7e27e7e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7e27e7e-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-7e27e7e-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-8911a1d\" data-block-id=\"8911a1d\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c79b100\" id=\"strong-volume-de-vendas-strong\" data-block-id=\"c79b100\"><style>.stk-c79b100 .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h3 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color stk-block-heading--use-theme-margins\"><strong>Volume de vendas<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-9f3c527\" data-block-id=\"9f3c527\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-9f3c527\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-9-f-3-c-527-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-9-f-3-c-527-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f750ed8 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"f750ed8\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f750ed8-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f750ed8-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4f7ed8c\" data-block-id=\"4f7ed8c\"><p class=\"stk-block-text__text\">Al\u00e9m de levar em conta qual \u00e9 o valor vendido, tamb\u00e9m \u00e9 importante avaliar volume vendido em determinado per\u00edodo. Como visto no exemplo acima, voc\u00ea pode ter um maior faturamento, sem necessariamente vender mais, j\u00e1 que os pre\u00e7os variam. Tamb\u00e9m olhar o volume de vendas por regi\u00e3o, equipe ou RCA mostrar\u00e1 quais s\u00e3o os pontos de destaque na sua opera\u00e7\u00e3o comercial e onde est\u00e3o os pontos a melhorar.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-bc6a1f3 is-style-default\" data-block-id=\"bc6a1f3\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f9d24b8 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"f9d24b8\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f9d24b8-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-f9d24b8-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-21c16f2\" data-block-id=\"21c16f2\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-87458ba\" id=\"strong-positivacao-strong\" data-block-id=\"87458ba\"><style>.stk-87458ba .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h3 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color stk-block-heading--use-theme-margins\"><strong>Positiva\u00e7\u00e3o<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-bb217c1\" data-block-id=\"bb217c1\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-bb217c1\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-bb-217-c-1-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-bb-217-c-1-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7797aa9 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"7797aa9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7797aa9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7797aa9-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-76ea758\" data-block-id=\"76ea758\"><p class=\"stk-block-text__text\">Esse indicador mostra a quantidade de clientes diferentes atendidos dentro de determinado per\u00edodo. Os clientes atendidos pelo Atacado Distribuidor s\u00e3o lojas de varejo, e o varejo nunca para de operar, al\u00e9m de sempre ter a necessidade de se abastecer. Se o seu cliente deixou de comprar, pode ter certeza de que o concorrente tomou o seu lugar. Ficar atento a esse indicador \u00e9 importante para garantir a sua venda recorrente.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-91550aa is-style-default\" data-block-id=\"91550aa\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-64eff5f stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"64eff5f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-64eff5f-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-64eff5f-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-8c31e06\" data-block-id=\"8c31e06\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4837410\" id=\"strong-mix-de-produtos-strong\" data-block-id=\"4837410\"><style>.stk-4837410 .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h3 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color stk-block-heading--use-theme-margins\"><strong>Mix de produtos<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-33781be\" data-block-id=\"33781be\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-33781be\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-33781-be-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-33781-be-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-71d3e54 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"71d3e54\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-71d3e54-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-71d3e54-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-435370b\" data-block-id=\"435370b\"><p class=\"stk-block-text__text\">Esse indicador mostra a quantidade de produtos diferentes vendidos dentro de determinado per\u00edodo. Com esse indicador \u00e0 vista, o gestor tem uma vis\u00e3o de quais s\u00e3o os produtos que performam mais e quais performam menos para alcan\u00e7ar o sortimento ideal.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-16d7e94 is-style-default\" data-block-id=\"16d7e94\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c03310a stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"c03310a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c03310a-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-c03310a-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-2117139\" data-block-id=\"2117139\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-520840f\" id=\"strong-devolucao-strong\" data-block-id=\"520840f\"><style>.stk-520840f .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h3 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color stk-block-heading--use-theme-margins\"><strong>Devolu\u00e7\u00e3o<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-3e0dae7\" data-block-id=\"3e0dae7\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-3e0dae7\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-3-e-0-dae-7-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-3-e-0-dae-7-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-86c583a stk-block-accordion__content\" data-v=\"4\" data-block-id=\"86c583a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-86c583a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-86c583a-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-164d07d\" data-block-id=\"164d07d\"><p class=\"stk-block-text__text\">O indicador de devolu\u00e7\u00e3o pode envolver a \u00e1rea comercial, quando \u00e9 enviado para o cliente algum produto indevidamente, m\u00e1s pr\u00e1ticas comerciais, ou pode envolver o setor log\u00edstico, quando o pedido volta por danos na mercadoria.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-39fd3cd is-style-default\" data-block-id=\"39fd3cd\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-215bf40 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"215bf40\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-215bf40-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-215bf40-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-c0c0ef9\" data-block-id=\"c0c0ef9\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9a3a149\" id=\"strong-margem-bruta-e-liquida-strong\" data-block-id=\"9a3a149\"><style>.stk-9a3a149 .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h3 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color stk-block-heading--use-theme-margins\"><strong>Margem bruta e l\u00edquida<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-8eec470\" data-block-id=\"8eec470\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-8eec470\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-8-eec-470-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-8-eec-470-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-570c424 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"570c424\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-570c424-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-570c424-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5fc51ee\" data-block-id=\"5fc51ee\"><p class=\"stk-block-text__text\">A margem bruta mede o percentual de lucro nas vendas, ou seja, o qu\u00e3o relevante foi a contribui\u00e7\u00e3o de cada produto no caixa da empresa. H\u00e1 produtos, por exemplo, que podem vender muito, mas entregar uma margem baixa. J\u00e1 a margem liquida engloba os ganhos de forma geral de toda a organiza\u00e7\u00e3o, ap\u00f3s a inclus\u00e3o das despesas no c\u00e1lculo.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-38e6fa7 is-style-default\" data-block-id=\"38e6fa7\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3d9a902 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"3d9a902\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3d9a902-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-3d9a902-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-b9d1e7c\" data-block-id=\"b9d1e7c\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-df395fb\" id=\"strong-rentabilidade-e-lucratividade-strong\" data-block-id=\"df395fb\"><style>.stk-df395fb .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h3 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color stk-block-heading--use-theme-margins\"><strong>Rentabilidade e Lucratividade<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-394d16a\" data-block-id=\"394d16a\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-394d16a\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-394-d-16-a-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-394-d-16-a-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-57fd3c3 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"57fd3c3\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-57fd3c3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-57fd3c3-inner-blocks\">\n<p>Indicadores que s\u00e3o geralmente confundidos entre si, a lucratividade, pura e simplesmente, mede o lucro da empresa, enquanto a rentabilidade aponta qual o retorno sobre o patrim\u00f4nio investido.<\/p>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-e122fb1 is-style-default\" data-block-id=\"e122fb1\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7927e3a stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"7927e3a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7927e3a-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-7927e3a-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-d15e39f\" data-block-id=\"d15e39f\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8e546bd\" id=\"strong-ebitda-strong\" data-block-id=\"8e546bd\"><style>.stk-8e546bd .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h3 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color stk-block-heading--use-theme-margins\"><strong>EBITDA<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-faf2e47\" data-block-id=\"faf2e47\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-faf2e47\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-faf-2-e-47-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-faf-2-e-47-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7966847 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"7966847\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7966847-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7966847-inner-blocks\">\n<p>Um dos indicadores financeiros mais importantes, o EBITDA mede o desempenho e a produtividade de toda a sua organiza\u00e7\u00e3o levando em considera\u00e7\u00e3o a gera\u00e7\u00e3o de caixa da empresa.<\/p>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bonus-kp-is-que-nao-te-falam\"><strong>B\u00f4nus: KPIs que n\u00e3o te falam<\/strong><\/h2>\n\n\n\n<p>Comentamos sobre alguns dos principais KPIs do setor, que voc\u00ea provavelmente j\u00e1 ouviu falar antes e talvez at\u00e9 j\u00e1 use no seu dia-a-dia. Entretanto, h\u00e1 indicadores igualmente importantes para o Atacadista Distribuidor que n\u00e3o s\u00e3o muito comentados. Veja alguns que separamos especialmente para voc\u00ea:<\/p>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-9478285 is-style-default\" data-block-id=\"9478285\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d6457bb stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"d6457bb\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d6457bb-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-d6457bb-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-8ef20e8\" data-block-id=\"8ef20e8\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-0fda196\" id=\"strong-perdas-com-credito-strong\" data-block-id=\"0fda196\"><style>.stk-0fda196 .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h3 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color stk-block-heading--use-theme-margins\"><strong>Perdas com cr\u00e9dito<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-75736d9\" data-block-id=\"75736d9\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-75736d9\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-75736-d-9-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-75736-d-9-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f07e16a stk-block-accordion__content\" data-v=\"4\" data-block-id=\"f07e16a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f07e16a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f07e16a-inner-blocks\">\n<p>Diferentemente do Varejo, em que venda e pagamento ocorrem simultaneamente, na Distribui\u00e7\u00e3o costuma haver um espa\u00e7o de tempo entre os processos. \u00c9 poss\u00edvel que a venda seja realizada e o faturamento ocorra, mas que na hora de pagar o cliente n\u00e3o cumpra com sua obriga\u00e7\u00e3o financeira. Chamamos esse fen\u00f4meno de inadimpl\u00eancia.<\/p>\n\n\n\n<p>Se um dos clientes da sua carteira estiver inadimplente, ele ser\u00e1 cobrado tanto pelo seu RCA quanto pelo Financeiro, ter\u00e1 dificuldade para recomprar de voc\u00ea e poder\u00e1 at\u00e9 ser protestado. Suponha que mesmo aplicando todos esses mecanismos, voc\u00ea ainda n\u00e3o seja pago e se passe mais de um ano desde a venda \u2013 voc\u00ea provavelmente n\u00e3o ir\u00e1 reaver esse dinheiro, n\u00e9? Ao valor inadimplente h\u00e1 mais de um ano chamamos perdas com cr\u00e9dito e esse KPI \u00e9 importante porque o dinheiro perdido precisar\u00e1 ser contabilizado em seus relat\u00f3rios financeiros e at\u00e9 mesmo equacionado como risco nas an\u00e1lises de proje\u00e7\u00e3o de caixa e resultado.<\/p>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-6d0c25b is-style-default\" data-block-id=\"6d0c25b\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2a68750 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"2a68750\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2a68750-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-2a68750-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-f49f036\" data-block-id=\"f49f036\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-39a3841\" id=\"strong-ciclo-financeiro-strong\" data-block-id=\"39a3841\"><style>.stk-39a3841 .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h3 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color stk-block-heading--use-theme-margins\"><strong>Ciclo financeiro<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-4fbaf42\" data-block-id=\"4fbaf42\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-4fbaf42\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-4-fbaf-42-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-4-fbaf-42-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d989710 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"d989710\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d989710-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d989710-inner-blocks\">\n<p>Esse KPI indica se a sua empresa est\u00e1 operando com o pr\u00f3prio capital ou se est\u00e1 utilizando o cr\u00e9dito do fornecedor para movimentar o caixa. Da mesma forma que \u00e9 comum na cadeia de suprimentos o Varejista pegar cr\u00e9dito do Distribuidor, o Distribuidor tamb\u00e9m pega cr\u00e9dito da Ind\u00fastria com um prazo estipulado de pagamento. Se o Distribuidor pegar esse cr\u00e9dito em mercadoria e conseguir vender e receber antes do prazo estipulado, ele<s> <\/s>ter\u00e1 lucro sem movimentar o pr\u00f3prio capital.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"preparamos-um-video-exclusivo-sobre-o-ciclo-financeiro\"><strong>Preparamos um v\u00eddeo exclusivo sobre o Ciclo financeiro:<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Analisando o Ciclo Financeiro no TARGIT Decision Suite\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/-8CXu4wpXpM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"onde-reuno-e-visualizo-meus-kp-is\"><strong>Onde re\u00fano e visualizo meus KPIs?<\/strong><\/h2>\n\n\n\n<p>T\u00e3o importante quanto saber quais s\u00e3o os indicadores mais relevantes para a sua organiza\u00e7\u00e3o \u00e9 ter um lugar para reuni-los e acess\u00e1-los. No <a href=\"https:\/\/targitbrasil.com\/category\/atacado-distribuidor\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">setor de Atacado e Distribui\u00e7\u00e3o<\/span><\/a>, em que se lida com uma imensa quantidade de dados todos os dias, \u00e9 praticamente imposs\u00edvel reunir tudo que voc\u00ea precisa em planilhas avulsas de Excel.<\/p>\n\n\n\n<p>\u00c9 da\u00ed que vem a necessidade de conectar seus sistemas (ERP, WMS, CRM, etc.) a uma plataforma de<span style=\"text-decoration: underline;\"> <a href=\"https:\/\/targitbrasil.com\/o-que-e-business-intelligence-e-como-pode-ajudar-o-seu-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Intelligence<\/a><\/span>. \u00c9 nela que voc\u00ea vai visualizar seus KPIs por departamento, e poder se aprofundar em cada detalhe, gerando diagn\u00f3sticos e progn\u00f3sticos de toda a opera\u00e7\u00e3o da sua empresa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" data-attachment-id=\"4398\" data-permalink=\"https:\/\/targitbrasil.com\/caso-de-sucesso-uniagro\/bi-analytics_dashboard-inicial\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/06\/BI-Analytics_dashboard-inicial.webp?fit=1435%2C810&amp;ssl=1\" data-orig-size=\"1435,810\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"BI-Analytics_dashboard-inicial\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/06\/BI-Analytics_dashboard-inicial.webp?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/06\/BI-Analytics_dashboard-inicial.webp?fit=1024%2C578&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/06\/BI-Analytics_dashboard-inicial.webp?resize=1024%2C578&#038;ssl=1\" alt=\"\" class=\"wp-image-4398\" style=\"aspect-ratio:1.7716535433070866;width:900px;height:auto\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/06\/BI-Analytics_dashboard-inicial.webp?resize=1024%2C578&amp;ssl=1 1024w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/06\/BI-Analytics_dashboard-inicial.webp?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/06\/BI-Analytics_dashboard-inicial.webp?resize=768%2C434&amp;ssl=1 768w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/06\/BI-Analytics_dashboard-inicial.webp?w=1435&amp;ssl=1 1435w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Exemplo da plataforma de BI e Analytics <a href=\"https:\/\/targitbrasil.com\/caso-de-sucesso-uniagro\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">TARGIT constru\u00edda pela Uniagro<\/span><\/a><\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-7d71a17\" data-block-id=\"7d71a17\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7d71a17-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e8385a3\" data-v=\"4\" data-block-id=\"e8385a3\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e8385a3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e8385a3-inner-blocks\">\n<p><strong>WHITEPAPER GRATUITO<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">Por que o BI da TARGIT \u00e9 a escolha certa para Distribuidores Atacadistas?<\/span><\/strong><\/h2>\n\n\n\n<p>Descubra as raz\u00f5es que tornam o TARGIT a op\u00e7\u00e3o ideal para atender \u00e0s necessidades do setor de Atacado e Distribui\u00e7\u00e3o, ao compar\u00e1-lo com outras ferramentas de BI e Analytics dispon\u00edveis no mercado.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-423fe6f\" data-block-id=\"423fe6f\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-link stk-block stk-144a347\" data-block-id=\"144a347\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/targitbrasil.com\/a-escolha-certa-para-distribuidores-atacadistas\/\" title=\"whitepaper-distribuicao\" rel=\"Acessar-whitepaper\"><span class=\"stk-button__inner-text\">Acessar<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8a8a3bc\" data-v=\"4\" data-block-id=\"8a8a3bc\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8a8a3bc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8a8a3bc-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-12dfa0e\" data-block-id=\"12dfa0e\"><figure><div class=\"stk-img-wrapper stk-image--shape-stretch\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7884\" data-permalink=\"https:\/\/targitbrasil.com\/e-books-e-guias\/whitepaper-targit-para-distribuidores\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/05\/Whitepaper-TARGIT-para-distribuidores.png?fit=675%2C450&amp;ssl=1\" data-orig-size=\"675,450\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Whitepaper-TARGIT-para-distribuidores\" data-image-description=\"&lt;p&gt;Whitepaper TARGIT mostrando um breve comparativo entre outras ferramentas de BI e Analytics&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/05\/Whitepaper-TARGIT-para-distribuidores.png?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/05\/Whitepaper-TARGIT-para-distribuidores.png?fit=675%2C450&amp;ssl=1\" class=\"stk-img wp-image-7884\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/05\/Whitepaper-TARGIT-para-distribuidores.png?resize=675%2C450&#038;ssl=1\" width=\"675\" height=\"450\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/05\/Whitepaper-TARGIT-para-distribuidores.png?w=675&amp;ssl=1 675w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/05\/Whitepaper-TARGIT-para-distribuidores.png?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><\/div><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-5-background-color has-background is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading\" id=\"transformando-kp-is-em-resultado-com-uma-cultura-de-dados\"><strong>Transformando KPIs em resultado com uma cultura de dados<\/strong><\/h2>\n\n\n\n<p>Falamos muito sobre KPIs, o que s\u00e3o, o que n\u00e3o s\u00e3o, sua leitura e suas aplica\u00e7\u00f5es, mas vale ressaltar que o KPI sozinho n\u00e3o resolve muita coisa. Ele \u00e9 apenas a primeira etapa e, assim, haver\u00e1 outras igualmente necess\u00e1rias para uma avalia\u00e7\u00e3o efetiva, que inevitavelmente exigir\u00e1 uma an\u00e1lise de dados detalhada do assunto.<\/p>\n\n\n\n<p>Al\u00e9m disso, cada KPI tem seu contexto pr\u00f3prio para realmente ser chave. Como vimos antes, h\u00e1 v\u00e1rios indicadores bastante \u00fateis e muitos deles s\u00e3o interdepartamentais. Assim, todos da organiza\u00e7\u00e3o deveriam se beneficiar ao analisar seus dados, e n\u00e3o faz sentido se somente uma \u00e1rea da empresa ter acesso aos seus indicadores.<\/p>\n\n\n\n<p>N\u00f3s da <a href=\"https:\/\/targitbrasil.com\/ferramenta-de-bi-targit-decition-suite\/\"><span style=\"text-decoration: underline;\">TARGIT Brasil acreditamos na democratiza\u00e7\u00e3o dos dados<\/span><\/a>: todos deveriam ter informa\u00e7\u00e3o sempre dispon\u00edvel para tomar as melhores decis\u00f5es. Desde o RCA que precisa saber quais produtos ofertar, em qual quantidade e em qual pre\u00e7o, passando pelos gestores que precisam medir os resultados de cada a\u00e7\u00e3o, at\u00e9 os s\u00f3cios e propriet\u00e1rios que precisam avaliar o rumo das estrat\u00e9gias da organiza\u00e7\u00e3o como um todo. Por conta disso, n\u00e3o \u00e9 o suficiente construir an\u00e1lises em uma ferramenta de BI que s\u00f3 est\u00e1 nas m\u00e3os do TI, em um processo burocr\u00e1tico de cria\u00e7\u00e3o e compartilhamento de informa\u00e7\u00e3o.<\/p>\n\n\n\n<p>\u00c9 preciso edificar uma cultura de dados de todos, para todos, onde qualquer colaborador, sem conhecimentos t\u00e9cnicos, consiga selecionar seus principais indicadores e construir suas pr\u00f3prias an\u00e1lises. \u00c9 isso o que chamamos de Self-Service de BI.<\/p>\n\n\n\n<p>Talvez voc\u00ea j\u00e1 tenha uma plataforma de BI, mas ainda passe por esses processos burocr\u00e1ticos, ou ent\u00e3o voc\u00ea ainda est\u00e1 escolhendo qual \u00e9 <a href=\"https:\/\/targitbrasil.com\/as-10-melhores-praticas-de-bi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">a melhor solu\u00e7\u00e3o para a sua empresa<\/span>.<\/a> Em todo o caso, te convidamos para falar com um dos <a href=\"https:\/\/targitbrasil.com\/solicite-uma-demonstracao\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">nossos especialistas<\/span><\/a> e conhecer nossa solu\u00e7\u00e3o de BI especializada no setor de Atacado Distribui\u00e7\u00e3o.<\/p>\n\n\n\n<p>E para voc\u00ea que quer se aprofundar em KPIs e an\u00e1lise de dados, preparamos um <a href=\"https:\/\/targitbrasil.com\/targit-front-end-architect\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">curso exclusivo<\/span> <\/a>para voc\u00ea ver com detalhes cada conceito visto aqui e botar a m\u00e3o na massa, construindo suas pr\u00f3prias an\u00e1lises e conquistando autonomia em seus projetos.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6544b84\" data-block-id=\"6544b84\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6544b84-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-af5102e\" data-v=\"4\" data-block-id=\"af5102e\"><style>@media screen and (min-width:768px){.stk-af5102e{flex:1 1 calc(10% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-af5102e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-af5102e-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ad52b24\" data-v=\"4\" data-block-id=\"ad52b24\"><style>.stk-ad52b24-container{background-color:#e6e3d5 !important}.stk-ad52b24-container:before{background-color:#e6e3d5 !important}@media screen and (min-width:768px){.stk-ad52b24{flex:1 1 calc(80% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ad52b24-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-ad52b24-inner-blocks\">\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"has-medium-font-size\"><span style=\"color: var(--ast-global-color-3);\" class=\"stk-highlight\">Veja tamb\u00e9m<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aquilo-que-nao-te-ensinam-sobre-gestao-de-estoque\"><strong>Aquilo que n\u00e3o te ensinam sobre gest\u00e3o de estoque<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-af2406f\" data-block-id=\"af2406f\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-a678ed3\" data-block-id=\"a678ed3\"><style>.stk-a678ed3 .stk-button{background:var(--ast-global-color-0) !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/targitbrasil.com\/aquilo-que-nao-te-contam-sobre-gestao-de-estoque\/\" title=\"Case de sucesso do grupo sorpan\" rel=\"saiba mais\"><span class=\"stk-button__inner-text\">Saiba mais<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e172f20\" data-v=\"4\" data-block-id=\"e172f20\"><style>@media screen and (min-width:768px){.stk-e172f20{flex:1 1 calc(10% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e172f20-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e172f20-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-54b364d\" data-block-id=\"54b364d\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-54b364d-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-03e96f7\" data-block-id=\"03e96f7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-03e96f7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-03e96f7-inner-blocks\">\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-6f776ef\" data-block-id=\"6f776ef\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6f776ef-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-71f3cdb\" data-block-id=\"71f3cdb\"><style>@media screen and (min-width:768px){.stk-71f3cdb{flex:1 1 calc(10% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-71f3cdb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-71f3cdb-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-004598d\" data-block-id=\"004598d\"><style>@media screen and (min-width:768px){.stk-004598d{flex:1 1 calc(80% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}.stk-004598d-container{background-color:var(--ast-global-color-4) !important}.stk-004598d-container:before{background-color:var(--ast-global-color-4) !important}.stk-004598d-container{box-shadow:0px 8px 9px 0px rgba(112,111,101,0.2) !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-004598d-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-004598d-inner-blocks\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"122\" data-attachment-id=\"6505\" data-permalink=\"https:\/\/targitbrasil.com\/autoria-blog-gabs\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/12\/autoria-blog-gabs.png?fit=125%2C122&amp;ssl=1\" data-orig-size=\"125,122\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"autoria-blog-gabs\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/12\/autoria-blog-gabs.png?fit=125%2C122&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/12\/autoria-blog-gabs.png?fit=125%2C122&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/12\/autoria-blog-gabs.png?resize=125%2C122&#038;ssl=1\" alt=\"\" class=\"wp-image-6505 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Autor do blog<br><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">Gabriel Venturiello<\/span> <\/strong><br>Coordenador de Marketing<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-ef77862\" data-block-id=\"ef77862\"><style>@media screen and (min-width:768px){.stk-ef77862{flex:1 1 calc(10% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ef77862-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ef77862-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tudo que voc\u00ea precisa saber sobre Indicadores-Chave de Desempenho no setor de Atacado e Distribui\u00e7\u00e3o.<\/p>\n","protected":false},"author":1,"featured_media":5002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[31],"tags":[17,16,18,19,25,36],"class_list":["post-4893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atacado-distribuidor","tag-analytics","tag-atacado-distribuidor","tag-bi","tag-business-intelligence","tag-cadeia-de-suprimentos","tag-supply-chain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guia completo de KPIs para uma Gest\u00e3o de Alta Performance<\/title>\n<meta name=\"description\" content=\"Tudo que voc\u00ea precisa saber sobre KPIs para uma garantir uma Gest\u00e3o de Alta Performance no seu neg\u00f3cio. Confira o nosso blog!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guia completo sobre KPIs\" \/>\n<meta property=\"og:description\" content=\"Tudo que voc\u00ea precisa saber sobre Indicadores-Chave de Desempenho no setor de Atacado e Distribui\u00e7\u00e3o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/\" \/>\n<meta property=\"og:site_name\" content=\"TARGIT Brasil\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TargitBrasil\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-01T21:08:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-24T19:39:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gabriel Venturiello\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Guia completo sobre KPIs\" \/>\n<meta name=\"twitter:description\" content=\"Tudo que voc\u00ea precisa saber sobre Indicadores-Chave de Desempenho no setor de Atacado e Distribui\u00e7\u00e3o.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs-1.png?fit=1920%2C1080&ssl=1\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriel Venturiello\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/\"},\"author\":{\"name\":\"Gabriel Venturiello\",\"@id\":\"https:\/\/targitbrasil.com\/#\/schema\/person\/39064d9e5b2951e737c005f6881fa8c6\"},\"headline\":\"Guia completo de KPIs para uma Gest\u00e3o de Alta Performance\",\"datePublished\":\"2022-08-01T21:08:09+00:00\",\"dateModified\":\"2023-11-24T19:39:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/\"},\"wordCount\":2864,\"publisher\":{\"@id\":\"https:\/\/targitbrasil.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs2.png?fit=1280%2C1280&ssl=1\",\"keywords\":[\"analytics\",\"atacado distribuidor\",\"BI\",\"business intelligence\",\"cadeia de suprimentos\",\"supply chain\"],\"articleSection\":[\"Atacado Distribuidor\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/\",\"url\":\"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/\",\"name\":\"Guia completo de KPIs para uma Gest\u00e3o de Alta Performance\",\"isPartOf\":{\"@id\":\"https:\/\/targitbrasil.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs2.png?fit=1280%2C1280&ssl=1\",\"datePublished\":\"2022-08-01T21:08:09+00:00\",\"dateModified\":\"2023-11-24T19:39:21+00:00\",\"description\":\"Tudo que voc\u00ea precisa saber sobre KPIs para uma garantir uma Gest\u00e3o de Alta Performance no seu neg\u00f3cio. Confira o nosso blog!\",\"breadcrumb\":{\"@id\":\"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs2.png?fit=1280%2C1280&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs2.png?fit=1280%2C1280&ssl=1\",\"width\":1280,\"height\":1280,\"caption\":\"Guia completo da TARGIT Brasil sobre Indicadores-Chave de Desempenho para o setor de Atacado e Distribui\u00e7\u00e3o\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/targitbrasil.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guia completo de KPIs para uma Gest\u00e3o de Alta Performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/targitbrasil.com\/#website\",\"url\":\"https:\/\/targitbrasil.com\/\",\"name\":\"TARGIT Brasil\",\"description\":\"TARGIT Brasil | BI e Analytics\",\"publisher\":{\"@id\":\"https:\/\/targitbrasil.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/targitbrasil.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/targitbrasil.com\/#organization\",\"name\":\"TARGIT Brasil\",\"url\":\"https:\/\/targitbrasil.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/targitbrasil.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/07\/TARGIT-logo.png?fit=285%2C40&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/07\/TARGIT-logo.png?fit=285%2C40&ssl=1\",\"width\":285,\"height\":40,\"caption\":\"TARGIT Brasil\"},\"image\":{\"@id\":\"https:\/\/targitbrasil.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/TargitBrasil\",\"https:\/\/www.linkedin.com\/company\/targit-brasil\/\",\"https:\/\/www.instagram.com\/targit_brasil\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/targitbrasil.com\/#\/schema\/person\/39064d9e5b2951e737c005f6881fa8c6\",\"name\":\"Gabriel Venturiello\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/targitbrasil.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a1b736ee5f19ffaf8416e5bcac063bdb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a1b736ee5f19ffaf8416e5bcac063bdb?s=96&d=mm&r=g\",\"caption\":\"Gabriel Venturiello\"},\"description\":\"Coordenador de marketing na TARGIT Brasil\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/gabriel-venturiello\/\"],\"url\":\"https:\/\/targitbrasil.com\/author\/gabrielventuriello\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guia completo de KPIs para uma Gest\u00e3o de Alta Performance","description":"Tudo que voc\u00ea precisa saber sobre KPIs para uma garantir uma Gest\u00e3o de Alta Performance no seu neg\u00f3cio. Confira o nosso blog!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/","og_locale":"pt_BR","og_type":"article","og_title":"Guia completo sobre KPIs","og_description":"Tudo que voc\u00ea precisa saber sobre Indicadores-Chave de Desempenho no setor de Atacado e Distribui\u00e7\u00e3o.","og_url":"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/","og_site_name":"TARGIT Brasil","article_publisher":"https:\/\/www.facebook.com\/TargitBrasil","article_published_time":"2022-08-01T21:08:09+00:00","article_modified_time":"2023-11-24T19:39:21+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs-1.png","type":"image\/png"}],"author":"Gabriel Venturiello","twitter_card":"summary_large_image","twitter_title":"Guia completo sobre KPIs","twitter_description":"Tudo que voc\u00ea precisa saber sobre Indicadores-Chave de Desempenho no setor de Atacado e Distribui\u00e7\u00e3o.","twitter_image":"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs-1.png?fit=1920%2C1080&ssl=1","twitter_misc":{"Escrito por":"Gabriel Venturiello","Est. tempo de leitura":"16 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/#article","isPartOf":{"@id":"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/"},"author":{"name":"Gabriel Venturiello","@id":"https:\/\/targitbrasil.com\/#\/schema\/person\/39064d9e5b2951e737c005f6881fa8c6"},"headline":"Guia completo de KPIs para uma Gest\u00e3o de Alta Performance","datePublished":"2022-08-01T21:08:09+00:00","dateModified":"2023-11-24T19:39:21+00:00","mainEntityOfPage":{"@id":"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/"},"wordCount":2864,"publisher":{"@id":"https:\/\/targitbrasil.com\/#organization"},"image":{"@id":"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs2.png?fit=1280%2C1280&ssl=1","keywords":["analytics","atacado distribuidor","BI","business intelligence","cadeia de suprimentos","supply chain"],"articleSection":["Atacado Distribuidor"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/","url":"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/","name":"Guia completo de KPIs para uma Gest\u00e3o de Alta Performance","isPartOf":{"@id":"https:\/\/targitbrasil.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/#primaryimage"},"image":{"@id":"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs2.png?fit=1280%2C1280&ssl=1","datePublished":"2022-08-01T21:08:09+00:00","dateModified":"2023-11-24T19:39:21+00:00","description":"Tudo que voc\u00ea precisa saber sobre KPIs para uma garantir uma Gest\u00e3o de Alta Performance no seu neg\u00f3cio. Confira o nosso blog!","breadcrumb":{"@id":"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/targitbrasil.com\/guia-completo-de-kpis\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/#primaryimage","url":"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs2.png?fit=1280%2C1280&ssl=1","contentUrl":"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs2.png?fit=1280%2C1280&ssl=1","width":1280,"height":1280,"caption":"Guia completo da TARGIT Brasil sobre Indicadores-Chave de Desempenho para o setor de Atacado e Distribui\u00e7\u00e3o"},{"@type":"BreadcrumbList","@id":"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/targitbrasil.com\/"},{"@type":"ListItem","position":2,"name":"Guia completo de KPIs para uma Gest\u00e3o de Alta Performance"}]},{"@type":"WebSite","@id":"https:\/\/targitbrasil.com\/#website","url":"https:\/\/targitbrasil.com\/","name":"TARGIT Brasil","description":"TARGIT Brasil | BI e Analytics","publisher":{"@id":"https:\/\/targitbrasil.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/targitbrasil.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/targitbrasil.com\/#organization","name":"TARGIT Brasil","url":"https:\/\/targitbrasil.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/targitbrasil.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/07\/TARGIT-logo.png?fit=285%2C40&ssl=1","contentUrl":"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/07\/TARGIT-logo.png?fit=285%2C40&ssl=1","width":285,"height":40,"caption":"TARGIT Brasil"},"image":{"@id":"https:\/\/targitbrasil.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TargitBrasil","https:\/\/www.linkedin.com\/company\/targit-brasil\/","https:\/\/www.instagram.com\/targit_brasil\/"]},{"@type":"Person","@id":"https:\/\/targitbrasil.com\/#\/schema\/person\/39064d9e5b2951e737c005f6881fa8c6","name":"Gabriel Venturiello","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/targitbrasil.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a1b736ee5f19ffaf8416e5bcac063bdb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a1b736ee5f19ffaf8416e5bcac063bdb?s=96&d=mm&r=g","caption":"Gabriel Venturiello"},"description":"Coordenador de marketing na TARGIT Brasil","sameAs":["https:\/\/www.linkedin.com\/in\/gabriel-venturiello\/"],"url":"https:\/\/targitbrasil.com\/author\/gabrielventuriello\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs2.png?fit=1280%2C1280&ssl=1","uagb_featured_image_src":{"full":["https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs2.png?fit=1280%2C1280&ssl=1",1280,1280,false],"thumbnail":["https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs2.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs2.png?fit=300%2C300&ssl=1",300,300,true],"medium_large":["https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs2.png?fit=768%2C768&ssl=1",768,768,true],"large":["https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs2.png?fit=1024%2C1024&ssl=1",1024,1024,true],"1536x1536":["https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs2.png?fit=1280%2C1280&ssl=1",1280,1280,true],"2048x2048":["https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Guia-de-KPIs2.png?fit=1280%2C1280&ssl=1",1280,1280,true]},"uagb_author_info":{"display_name":"Gabriel Venturiello","author_link":"https:\/\/targitbrasil.com\/author\/gabrielventuriello\/"},"uagb_comment_info":0,"uagb_excerpt":"Tudo que voc\u00ea precisa saber sobre Indicadores-Chave de Desempenho no setor de Atacado e Distribui\u00e7\u00e3o.","_links":{"self":[{"href":"https:\/\/targitbrasil.com\/wp-json\/wp\/v2\/posts\/4893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/targitbrasil.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/targitbrasil.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/targitbrasil.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/targitbrasil.com\/wp-json\/wp\/v2\/comments?post=4893"}],"version-history":[{"count":70,"href":"https:\/\/targitbrasil.com\/wp-json\/wp\/v2\/posts\/4893\/revisions"}],"predecessor-version":[{"id":10108,"href":"https:\/\/targitbrasil.com\/wp-json\/wp\/v2\/posts\/4893\/revisions\/10108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/targitbrasil.com\/wp-json\/wp\/v2\/media\/5002"}],"wp:attachment":[{"href":"https:\/\/targitbrasil.com\/wp-json\/wp\/v2\/media?parent=4893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/targitbrasil.com\/wp-json\/wp\/v2\/categories?post=4893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/targitbrasil.com\/wp-json\/wp\/v2\/tags?post=4893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}