{"id":5036,"date":"2022-08-02T15:19:40","date_gmt":"2022-08-02T18:19:40","guid":{"rendered":"https:\/\/targitbrasil.com\/?p=5036"},"modified":"2023-05-29T15:12:25","modified_gmt":"2023-05-29T18:12:25","slug":"analises-e-relatorios-para-o-distribuidor-atacadista","status":"publish","type":"post","link":"https:\/\/targitbrasil.com\/analises-e-relatorios-para-o-distribuidor-atacadista\/","title":{"rendered":"An\u00e1lises e Relat\u00f3rios para o Distribuidor Atacadista"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-15d1e9b\" data-block-id=\"15d1e9b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-15d1e9b-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-902fc5d\" data-block-id=\"902fc5d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-902fc5d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-902fc5d-inner-blocks\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-ast-global-color-3-background-color has-background\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-attachment-id=\"5041\" data-permalink=\"https:\/\/targitbrasil.com\/analises-e-relatorios-para-o-distribuidor-atacadista\/maos-digitando-em-uma-tela-com-dashboard\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Maos-digitando-em-uma-tela-com-dashboard.jpg?fit=1080%2C720&amp;ssl=1\" data-orig-size=\"1080,720\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Relat\u00f3rio do Google Analytics\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Maos-digitando-em-uma-tela-com-dashboard.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Maos-digitando-em-uma-tela-com-dashboard.jpg?fit=1024%2C683&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Maos-digitando-em-uma-tela-com-dashboard.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"m\u00e3o masculinas digitando no notebook com uma imagem de dashboard na tela. ao lado seu computador tem uma x\u00edcara branca e 2 canetas. O funso da imagem \u00e9 preto\" class=\"wp-image-5041 size-full\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Maos-digitando-em-uma-tela-com-dashboard.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Maos-digitando-em-uma-tela-com-dashboard.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Maos-digitando-em-uma-tela-com-dashboard.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Maos-digitando-em-uma-tela-com-dashboard.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"has-text-align-left has-text-color\" style=\"color:#e6e6e6\">Distribuidor Atacadista<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-d3d1c00\" data-block-id=\"d3d1c00\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d3d1c00-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-5939544\" data-block-id=\"5939544\"><style>@media screen and (min-width:768px){.stk-5939544{flex:1 1 calc(87.8% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5939544-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5939544-inner-blocks\">\n<h1 class=\"wp-block-heading\"><span style=\"color: var(--ast-global-color-4);\" class=\"stk-highlight\"><strong>An\u00e1lises e relat\u00f3rios para o Distribuidor Atacadista <\/strong><\/span><\/h1>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-8bfe7c1\" data-block-id=\"8bfe7c1\"><style>@media screen and (min-width:768px){.stk-8bfe7c1{flex:1 1 calc(12.2% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8bfe7c1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8bfe7c1-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-20a0331\" data-block-id=\"20a0331\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-20a0331-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-c376753\" data-block-id=\"c376753\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c376753-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c376753-inner-blocks\">\n<nav class=\"wp-block-stackable-table-of-contents stk-block-table-of-contents stk-block stk-79f98d0 stk-block-background\" data-block-id=\"79f98d0\"><style>.stk-79f98d0 li,.stk-79f98d0 ul li a,.stk-79f98d0 ol li a{font-size:18px !important}@media screen and (max-width:1023px){.stk-79f98d0 li,.stk-79f98d0 ul li a,.stk-79f98d0 ol li a{font-size:18px !important}}.stk-79f98d0 li{padding-inline-start:3px !important}.stk-79f98d0 .stk-table-of-contents__table{column-count:1 !important}.stk-79f98d0 .stk-table-of-contents__table ul{margin-top:11px !important}.stk-79f98d0 ul,.stk-79f98d0 ol{padding-left:25px !important}html{scroll-behavior:smooth !important}.stk-79f98d0 li{margin-bottom:11px !important}<\/style><ul class=\"stk-table-of-contents__table\"><li><a href=\"#o-que-e-um-kpi\">O que \u00e9 uma an\u00e1lise?<\/a><\/li><li><a href=\"#undefined\">O que \u00e9 um relat\u00f3rio?<\/a><\/li><li><a href=\"#undefined\">B\u00d4NUS: An\u00e1lises, relat\u00f3rios e o que isso tem a ver com Governan\u00e7a e Comunica\u00e7\u00e3o<\/a><\/li><li><a href=\"#undefined\">B\u00d4NUS 2: An\u00e1lises e relat\u00f3rios para o Distribuidor Atacadista<\/a><ul><li><a href=\"#undefined\">An\u00e1lises<\/a><\/li><li><a href=\"#undefined\">Relat\u00f3rios<\/a><\/li><\/ul><\/li><li><a href=\"#undefined\">Conclus\u00e3o<\/a><\/li><li><a href=\"#aquilo-que-nao-te-ensinam-sobre-gestao-de-estoque\">O impacto da cultura de dados na perpetua\u00e7\u00e3o da empresa familiar<\/a><\/li><\/ul><\/nav>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-5-background-color has-background is-layout-constrained wp-container-core-group-is-layout-2 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\"><div class=\"wp-block-group__inner-container\">\n<p>Falamos em outra mat\u00e9ria aqui no blog sobre a import\u00e2ncia dos <a href=\"https:\/\/targitbrasil.com\/guia-completo-de-kpis\/\">Indicadores-Chave de Performance para o Distribuidor Atacadista. <\/a>Os tamb\u00e9m chamados KPIs permitem monitorar a sa\u00fade da opera\u00e7\u00e3o e fornecem insights valiosos para a tomada de decis\u00e3o.<\/p>\n\n\n\n<p>Entretanto, os indicadores por si s\u00f3 n\u00e3o s\u00e3o suficientes. Imagine, por exemplo, que voc\u00ea receba uma notifica\u00e7\u00e3o informando que a inadimpl\u00eancia bateu o limite estipulado de 2%. O que voc\u00ea provavelmente faria na sequ\u00eancia \u00e9 buscar entender de quantas notas estamos falando, quais s\u00e3o os clientes e respectivos RCAs de maior valor inadimplente e\/ou qual o tempo m\u00e9dio de atraso no pagamento. Essa atividade que voc\u00ea acabou de fazer se chama <strong>an\u00e1lise de dados<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-5336129\" data-block-id=\"5336129\"><style>.stk-5336129{height:35px !important}<\/style><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"o-que-e-um-kpi\"><strong>O que \u00e9 uma an\u00e1lise?<\/strong><\/h2>\n\n\n\n<p>Enquanto os KPIs fornecem a vis\u00e3o macro de um processo \u2013 inadimpl\u00eancia, por exemplo \u2013 a an\u00e1lise permite detalhar o processo por tr\u00e1s do n\u00famero \u2013 quem est\u00e1 inadimplente, qual o valor e h\u00e1 quanto tempo.<\/p>\n\n\n\n<p>O objetivo principal de uma an\u00e1lise \u00e9 fornecer ao usu\u00e1rio os dados necess\u00e1rios para que ele entenda o que est\u00e1 acontecendo e, principalmente, possa tomar decis\u00f5es a partir dela. Por essa raz\u00e3o, uma boa an\u00e1lise deve apresentar as seguintes caracter\u00edsticas:<\/p>\n\n\n\n<p><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">Interativa<\/span><\/strong>: \u00e9 preciso cruzar dados, aplicar filtros, realizar compara\u00e7\u00f5es, c\u00e1lculos e detalhamentos. Se uma an\u00e1lise for \u201cengessada\u201d, voc\u00ea n\u00e3o ser\u00e1 capaz de se aprofundar no processo e identificar os gargalos e as oportunidades;<\/p>\n\n\n\n<p><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\"><strong>Completa<\/strong>:<\/span> construir an\u00e1lises incompletas, que s\u00f3 reflitam parte do processo ou indicador, levar\u00e1 voc\u00ea a decis\u00f5es igualmente incompletas. \u00c9 fundamental que suas an\u00e1lises tragam todas as perspectivas poss\u00edveis sobre o problema e permitam estud\u00e1-lo a partir de uma vis\u00e3o 360\u00ba.<\/p>\n\n\n\n<p><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">Acion\u00e1vel<\/span><\/strong>: por \u00faltimo, e n\u00e3o menos importante, <strong>toda an\u00e1lise precisa ser acion\u00e1vel<\/strong>. Isso significa que n\u00e3o adianta trazer um apanhado de gr\u00e1ficos e tabelas repletos de informa\u00e7\u00e3o se voc\u00ea n\u00e3o for capaz de interpret\u00e1-los e tomar uma a\u00e7\u00e3o a partir deles. Voltando ao exemplo do estouro da inadimpl\u00eancia, a an\u00e1lise que voc\u00ea fizer deve permitir tomar uma decis\u00e3o que efetivamente leve a inadimpl\u00eancia de volta para dentro da meta.<\/p>\n\n\n\n<p>Visualmente, uma an\u00e1lise \u00e9 geralmente apresentada a partir de um painel, tamb\u00e9m chamado de <em>dashboard<\/em>, que consiste em um conjunto de tabelas e elementos gr\u00e1ficos ricos em informa\u00e7\u00e3o pertinente sobre o indicador ou processo.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" data-attachment-id=\"5068\" data-permalink=\"https:\/\/targitbrasil.com\/analises-e-relatorios-para-o-distribuidor-atacadista\/analise-de-faturamento-targit-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Analise-de-faturamento-TARGIT-3.png?fit=1432%2C774&amp;ssl=1\" data-orig-size=\"1432,774\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Analise-de-faturamento-TARGIT-3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Analise-de-faturamento-TARGIT-3.png?fit=300%2C162&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Analise-de-faturamento-TARGIT-3.png?fit=1024%2C553&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Analise-de-faturamento-TARGIT-3.png?resize=1024%2C553&#038;ssl=1\" alt=\"Exemplo de an\u00e1lise de faturamento no TARGIT Decision Suite\" class=\"wp-image-5068\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Analise-de-faturamento-TARGIT-3.png?resize=1024%2C553&amp;ssl=1 1024w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Analise-de-faturamento-TARGIT-3.png?resize=300%2C162&amp;ssl=1 300w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Analise-de-faturamento-TARGIT-3.png?resize=768%2C415&amp;ssl=1 768w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Analise-de-faturamento-TARGIT-3.png?w=1432&amp;ssl=1 1432w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-52d3085\" data-block-id=\"52d3085\"><style>.stk-52d3085{height:35px !important}<\/style><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que \u00e9 um relat\u00f3rio?<\/strong><\/h2>\n\n\n\n<p>Comumente confundido com a an\u00e1lise, o relat\u00f3rio \u00e9 tamb\u00e9m um documento anal\u00edtico. A diferen\u00e7a entre os dois est\u00e1 no <strong>prop\u00f3sito<\/strong> de cada um: o relat\u00f3rio, diferentemente da an\u00e1lise, tem um objetivo informativo, isto \u00e9, ele busca simplesmente fornecer ao usu\u00e1rio informa\u00e7\u00e3o relevante sobre um indicador ou processo.<\/p>\n\n\n\n<p>Voltemos ao exemplo da inadimpl\u00eancia. Voc\u00ea, gestor financeiro, precisa ser capaz de entender cada nota, cliente e RCA por tr\u00e1s dos valores inadimplentes e propor planos de a\u00e7\u00e3o efetivos para sua redu\u00e7\u00e3o. J\u00e1 o setor de cobran\u00e7a n\u00e3o; basta que eles sejam informados para quais clientes ligar e cobrar a regulariza\u00e7\u00e3o do t\u00edtulo atrasado. Basta <strong>um relat\u00f3rio. <\/strong>Perceba as principais diferen\u00e7as:<\/p>\n\n\n\n<p><strong>Est\u00e1tico<\/strong>: um relat\u00f3rio precisa ser claro, direto e objetivo; voc\u00ea precisa l\u00ea-lo e rapidamente capturar a informa\u00e7\u00e3o de que precisa. Responsividade n\u00e3o \u00e9 um quesito importante.<\/p>\n\n\n\n<p><strong>Espec\u00edfico<\/strong>: quanto mais amplo for o tema, mais demorada e complexa ficar\u00e1 a leitura do relat\u00f3rio. Selecione somente as informa\u00e7\u00f5es necess\u00e1rias para serem comunicadas ao usu\u00e1rio, de acordo com o objetivo do documento.<\/p>\n\n\n\n<p><strong>Acion\u00e1vel<\/strong>: aqui temos um ponto que n\u00e3o muda: o relat\u00f3rio <strong>tamb\u00e9m precisa ser acion\u00e1vel<\/strong>. N\u00e3o tem valor informar algo a algu\u00e9m se essa informa\u00e7\u00e3o n\u00e3o for gatilho para um processo de neg\u00f3cio. Voltando para o exemplo da inadimpl\u00eancia, enviar o relat\u00f3rio de clientes inadimplentes dispara a a\u00e7\u00e3o de cobrar. Voc\u00ea n\u00e3o teria o mesmo resultado se enviasse um relat\u00f3rio de performance de vendas para esse setor. Guarde sempre: <strong>BI \u00e9 sempre sobre tomada de decis\u00e3o.<\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><span style=\"color: var(--ast-global-color-1);\" class=\"stk-highlight\">B\u00d4NUS: <\/span>An\u00e1lises, relat\u00f3rios e o que isso tem a ver com Governan\u00e7a e Comunica\u00e7\u00e3o<\/strong><\/strong><\/h2>\n\n\n\n<p>Talvez voc\u00ea ainda esteja um pouco confuso quanto \u00e0 diferen\u00e7a entre an\u00e1lises e relat\u00f3rios, ou quanto \u00e0 import\u00e2ncia deles para a sua opera\u00e7\u00e3o. Outra maneira de entender esses conceitos \u00e9 olhando para a <strong>governan\u00e7a da sua empresa. <\/strong>Isso mesmo, o qu\u00ea, como e para quem esses documentos s\u00e3o importantes est\u00e1 diretamente ligado \u00e0 arquitetura de governan\u00e7a da sua empresa e a como se comunicar dentro da sua organiza\u00e7\u00e3o. Preparamos um v\u00eddeo superlegal para ajudar a visualizar a rela\u00e7\u00e3o entre esses conceitos, confira:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Diferen\u00e7as entre an\u00e1lises e relat\u00f3rios\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HJg6WpqqXY0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><span style=\"color: var(--ast-global-color-1);\" class=\"stk-highlight\">B\u00d4NUS 2:<\/span> An\u00e1lises e relat\u00f3rios para o Distribuidor Atacadista<\/strong><\/strong><\/h2>\n\n\n\n<p>Existem infinitas possibilidades de an\u00e1lises e relat\u00f3rios. Entretanto, no dia a dia do distribuidor atacadista, alguns deles s\u00e3o t\u00e3o essenciais para a sua opera\u00e7\u00e3o que separamos aqui para voc\u00ea conhecer e, caso ainda n\u00e3o fa\u00e7a na sua empresa, come\u00e7ar j\u00e1. Boa leitura!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center has-x-large-font-size wp-block-heading\"><strong><span style=\"color: var(--ast-global-color-1);\" class=\"stk-highlight\">An\u00e1lises<\/span><\/strong><\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-d4282b3 is-style-default\" data-block-id=\"d4282b3\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-93e4246 stk--container-small stk-block-accordion__heading\" data-block-id=\"93e4246\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-93e4246-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-93e4246-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-0e11083\" data-block-id=\"0e11083\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block stk-8d5e527\" id=\"strong-sortimento-strong\" data-block-id=\"8d5e527\"><style>.stk-8d5e527 .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h4 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color\"><strong>Sortimento<\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-0d75c28\" data-block-id=\"0d75c28\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-0d75c28\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-0-d-75-c-28-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-0-d-75-c-28-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-33a9076 stk-block-accordion__content\" data-block-id=\"33a9076\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-33a9076-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-33a9076-inner-blocks\">\n<p>Um distribuidor atacadista geralmente trabalha com um amplo portf\u00f3lio de produtos. Quais s\u00e3o os mais vendidos? E os menos? Qual a margem bruta por produto, fam\u00edlia e ind\u00fastria? Qual o mix m\u00e9dio por cliente? Existem produtos \u201cencalhados\u201d?<\/p>\n\n\n\n<p>Ter a resposta para essas e outras perguntas \u00e9 o que chamamos de an\u00e1lise de sortimento ou mix, e ela \u00e9 fundamental para estruturar seu portf\u00f3lio, que \u00e9 <span style=\"color: var(--ast-global-color-3);\" class=\"stk-highlight\"><a><u>um dos tr\u00eas pilares da gest\u00e3o comercial.<\/u><\/a>&nbsp;<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"527\" data-attachment-id=\"5124\" data-permalink=\"https:\/\/targitbrasil.com\/analises-e-relatorios-para-o-distribuidor-atacadista\/analise-de-sortimento-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/analise-de-sortimento-2.jpg?fit=950%2C527&amp;ssl=1\" data-orig-size=\"950,527\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"analise-de-sortimento\" data-image-description=\"&lt;p&gt;Exemplo de um painel com uma an\u00e1lise de sortimento&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;An\u00e1lise de sortimento no TARGIT Decision Suite&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/analise-de-sortimento-2.jpg?fit=300%2C166&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/analise-de-sortimento-2.jpg?fit=950%2C527&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/analise-de-sortimento-2.jpg?resize=950%2C527&#038;ssl=1\" alt=\"\" class=\"wp-image-5124\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/analise-de-sortimento-2.jpg?w=950&amp;ssl=1 950w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/analise-de-sortimento-2.jpg?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/analise-de-sortimento-2.jpg?resize=768%2C426&amp;ssl=1 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/figure>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-d87a687 is-style-default\" data-block-id=\"d87a687\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-603f30f stk--container-small stk-block-accordion__heading\" data-block-id=\"603f30f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-603f30f-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-603f30f-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-561e636\" data-block-id=\"561e636\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block stk-5f233ac\" id=\"strong-strong-frequencia-de-compras-strong-strong\" data-block-id=\"5f233ac\"><style>.stk-5f233ac .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h4 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color\"><strong><strong>Frequ\u00eancia de Compras<\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-2baed85\" data-block-id=\"2baed85\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-2baed85\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-2-baed-85-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-2-baed-85-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-074b7da stk-block-accordion__content\" data-block-id=\"074b7da\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-074b7da-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-074b7da-inner-blocks\">\n<p>O cliente da Distribui\u00e7\u00e3o \u00e9, em sua maioria, o Varejo. Isso significa que a venda do distribuidor para o varejista \u00e9 do tipo <strong>recorrente <\/strong>\u2013 todo m\u00eas o seu cliente precisar\u00e1 se reabastecer e comprar novamente.<\/p>\n\n\n\n<p>Assim, \u00e9 fundamental analisar a frequ\u00eancia de compras dos seus clientes e garantir que eles estejam comprando de voc\u00ea m\u00eas ap\u00f3s m\u00eas e preferencialmente aumentando o valor comprado.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"955\" height=\"530\" data-attachment-id=\"5126\" data-permalink=\"https:\/\/targitbrasil.com\/analises-e-relatorios-para-o-distribuidor-atacadista\/frequencia-de-compra\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Frequencia-de-compra.jpg?fit=955%2C530&amp;ssl=1\" data-orig-size=\"955,530\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Frequencia-de-compra\" data-image-description=\"&lt;p&gt;Exemplo de pain\u00e9l com uma an\u00e1lise de sortimetno construida no TARGIT Decision Suite&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;An\u00e1lise de frequ\u00eancia de compra no TARGIT Decision Suite&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Frequencia-de-compra.jpg?fit=300%2C166&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Frequencia-de-compra.jpg?fit=955%2C530&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Frequencia-de-compra.jpg?resize=955%2C530&#038;ssl=1\" alt=\"\" class=\"wp-image-5126\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Frequencia-de-compra.jpg?w=955&amp;ssl=1 955w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Frequencia-de-compra.jpg?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Frequencia-de-compra.jpg?resize=768%2C426&amp;ssl=1 768w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\" \/><\/figure>\n\n\n\n<p>Existe ainda uma raz\u00e3o extra para monitorar a frequ\u00eancia de compras da sua carteira de clientes: <a><u>adquirir um novo cliente custa muito mais caro que reter um atual<\/u><\/a>&nbsp;. Assim, vender de forma recorrente \u00e9, al\u00e9m de garantir receita futura, eliminar custos de aquisi\u00e7\u00e3o de clientes em marketing e vendas.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-1159ba9 is-style-default\" data-block-id=\"1159ba9\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-2331afb stk--container-small stk-block-accordion__heading\" data-block-id=\"2331afb\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2331afb-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-2331afb-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-d51830d\" data-block-id=\"d51830d\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block stk-47a0a5c\" id=\"strong-strong-strong-visao-geral-de-vendas-strong-strong-strong\" data-block-id=\"47a0a5c\"><style>.stk-47a0a5c .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h4 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color\"><strong><strong><strong>Vis\u00e3o Geral de Vendas<\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-0f88b6a\" data-block-id=\"0f88b6a\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-0f88b6a\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-0-f-88-b-6-a-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-0-f-88-b-6-a-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-fe6215a stk-block-accordion__content\" data-block-id=\"fe6215a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fe6215a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fe6215a-inner-blocks\">\n<p>Se voc\u00ea ainda est\u00e1 no grupo dos que acompanham somente o KPI de faturamento, precisamos informar que isso j\u00e1 n\u00e3o \u00e9 mais suficiente. Uma boa an\u00e1lise da performance comercial hoje passa por entender, al\u00e9m do valor faturado, aspectos como:<\/p>\n\n\n\n<p><strong>Volume<\/strong>: mesmo que voc\u00ea esteja crescendo em vendas, pode haver um problema na sua performance comercial. Com a infla\u00e7\u00e3o em alta e pre\u00e7os sendo reajustados constantemente, \u00e9 poss\u00edvel que o aumento no faturamento seja unicamente devido aos respectivos aumentos de pre\u00e7o, enquanto o volume vendido siga similar ou at\u00e9 mesmo menor!<\/p>\n\n\n\n<p><strong>Pre\u00e7o<\/strong>: descontos e bonifica\u00e7\u00f5es podem ser decisivos na hora de fechar neg\u00f3cio, mas tamb\u00e9m podem ser os principais detratores da margem. Naturalmente, acompanhar as pol\u00edticas comerciais que est\u00e3o sendo praticadas \u00e9 fundamental para garantir margens brutas adequadas.<\/p>\n\n\n\n<p><strong>Portf\u00f3lio<\/strong>: \u00e9 importante compreender que mix de produtos a equipe comercial est\u00e1 conseguindo girar e se esse \u00e9 o mix esperado de acordo com a estrat\u00e9gia comercial.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"558\" data-attachment-id=\"5127\" data-permalink=\"https:\/\/targitbrasil.com\/analises-e-relatorios-para-o-distribuidor-atacadista\/visao-geral-de-vendas\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Visao-geral-de-vendas.jpg?fit=1574%2C857&amp;ssl=1\" data-orig-size=\"1574,857\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Visao-geral-de-vendas\" data-image-description=\"&lt;p&gt;Exemplo de painel com An\u00e1lise da vis\u00e3o geral de vendas, constru\u00eddo no TARGIT Decision Suite&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;An\u00e1lise de vis\u00e3o geral de vendas&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Visao-geral-de-vendas.jpg?fit=300%2C163&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Visao-geral-de-vendas.jpg?fit=1024%2C558&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Visao-geral-de-vendas.jpg?resize=1024%2C558&#038;ssl=1\" alt=\"\" class=\"wp-image-5127\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Visao-geral-de-vendas.jpg?resize=1024%2C558&amp;ssl=1 1024w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Visao-geral-de-vendas.jpg?resize=300%2C163&amp;ssl=1 300w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Visao-geral-de-vendas.jpg?resize=768%2C418&amp;ssl=1 768w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Visao-geral-de-vendas.jpg?resize=1536%2C836&amp;ssl=1 1536w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Visao-geral-de-vendas.jpg?w=1574&amp;ssl=1 1574w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Procure sempre analisar a performance do seu time comercial considerando todos os aspectos acima e segmentando em todos os prismas poss\u00edveis: por filial, por fornecedor, por RCA…<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-4486d96 is-style-default\" data-block-id=\"4486d96\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-20417cb stk--container-small stk-block-accordion__heading\" data-block-id=\"20417cb\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-20417cb-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-20417cb-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-f01f37b\" data-block-id=\"f01f37b\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block stk-88cde54\" id=\"strong-strong-strong-strong-sugestao-de-compras-strong-strong-strong-strong\" data-block-id=\"88cde54\"><style>.stk-88cde54 .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h4 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color\"><strong><strong><strong><strong>Sugest\u00e3o de Compras<\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-cb0abc3\" data-block-id=\"cb0abc3\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-cb0abc3\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-cb-0-abc-3-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-cb-0-abc-3-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-3ac0d98 stk-block-accordion__content\" data-block-id=\"3ac0d98\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3ac0d98-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3ac0d98-inner-blocks\">\n<p>Uma das an\u00e1lises mais importantes para o distribuidor atacadista \u00e9 a sugest\u00e3o de compras. Olhando para estoque dispon\u00edvel, par\u00e2metros de estoque (m\u00ednimo, m\u00e1ximo, ideal), giro dia e metas de vendas, qual deveria ser a quantidade a comprar de cada produto?<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"560\" data-attachment-id=\"5128\" data-permalink=\"https:\/\/targitbrasil.com\/analises-e-relatorios-para-o-distribuidor-atacadista\/sugestao-de-compras\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Sugestao-de-compras.jpg?fit=1010%2C560&amp;ssl=1\" data-orig-size=\"1010,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Sugestao-de-compras\" data-image-description=\"&lt;p&gt;Exemplo de painel com an\u00e1lise de compras no TARGIT Decision SUite&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Exemplo de an\u00e1lise de compras no TARGIT Decision SUite&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Sugestao-de-compras.jpg?fit=300%2C166&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Sugestao-de-compras.jpg?fit=1010%2C560&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Sugestao-de-compras.jpg?resize=1010%2C560&#038;ssl=1\" alt=\"\" class=\"wp-image-5128\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Sugestao-de-compras.jpg?w=1010&amp;ssl=1 1010w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Sugestao-de-compras.jpg?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Sugestao-de-compras.jpg?resize=768%2C426&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Voc\u00ea pode enriquecer ainda mais essa an\u00e1lise com algoritmos de intelig\u00eancia artificial e dados de mercado, de maneira a melhor ajustar a demanda futura e comprar melhor.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-2042cef is-style-default\" data-block-id=\"2042cef\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-d921525 stk--container-small stk-block-accordion__heading\" data-block-id=\"d921525\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d921525-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-d921525-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-11111d9\" data-block-id=\"11111d9\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block stk-1ac4ae2\" id=\"strong-strong-strong-strong-strong-monitoramento-de-pedidos-strong-strong-strong-strong-strong\" data-block-id=\"1ac4ae2\"><style>.stk-1ac4ae2 .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h4 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color\"><strong><strong><strong><strong><strong>Monitoramento de Pedidos<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-39bda0e\" data-block-id=\"39bda0e\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-39bda0e\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-39-bda-0-e-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-39-bda-0-e-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-de923bd stk-block-accordion__content\" data-block-id=\"de923bd\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-de923bd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-de923bd-inner-blocks\">\n<p>O que os consumidores esperam? Receber seus produtos dentro do prazo e exatamente conforme o pedido. A taxa de pedido perfeito \u00e9 um dos KPIs mais importantes da Log\u00edstica e representa justamente o % de pedidos entregues dentro do prazo e de acordo com a solicita\u00e7\u00e3o do cliente.<\/p>\n\n\n\n<p>Atingir uma taxa de 100% de pedido perfeito n\u00e3o \u00e9 uma tarefa f\u00e1cil. Por isso, \u00e9 muito importante ter um painel de monitoramento dos pedidos e checar periodicamente o status de cada ordem de servi\u00e7o e o tempo decorrido, agindo a tempo para evitar erros e assegurar a satisfa\u00e7\u00e3o dos clientes.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" data-attachment-id=\"5150\" data-permalink=\"https:\/\/targitbrasil.com\/analises-e-relatorios-para-o-distribuidor-atacadista\/pedido-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Pedido-1.jpg?fit=1127%2C594&amp;ssl=1\" data-orig-size=\"1127,594\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Pedido-1\" data-image-description=\"&lt;p&gt;An\u00e1lise de pedido construida no TARGIT Decision Suite&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Pedido-1.jpg?fit=300%2C158&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Pedido-1.jpg?fit=1024%2C540&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Pedido-1.jpg?resize=1024%2C540&#038;ssl=1\" alt=\"\" class=\"wp-image-5150\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Pedido-1.jpg?resize=1024%2C540&amp;ssl=1 1024w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Pedido-1.jpg?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Pedido-1.jpg?resize=768%2C405&amp;ssl=1 768w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/Pedido-1.jpg?w=1127&amp;ssl=1 1127w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center has-x-large-font-size wp-block-heading\"><strong><span style=\"color: var(--ast-global-color-1);\" class=\"stk-highlight\">Relat\u00f3rios<\/span><\/strong><\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-3bac4ce is-style-default\" data-block-id=\"3bac4ce\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-b4f4ea3 stk--container-small stk-block-accordion__heading\" data-block-id=\"b4f4ea3\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b4f4ea3-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-b4f4ea3-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-201a2d2\" data-block-id=\"201a2d2\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block stk-ae1b5f0\" id=\"strong-strong-strong-strong-strong-strong-demonstracao-do-resultado-do-exercicio-dre-strong-strong-strong-strong-strong-strong\" data-block-id=\"ae1b5f0\"><style>.stk-ae1b5f0 .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h4 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color\"><strong><strong><strong><strong><strong><strong>Demonstra\u00e7\u00e3o do Resultado do Exerc\u00edcio (DRE)<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-5693fd1\" data-block-id=\"5693fd1\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-5693fd1\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-5693-fd-1-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-5693-fd-1-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-81caf92 stk-block-accordion__content\" data-block-id=\"81caf92\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-81caf92-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-81caf92-inner-blocks\">\n<p>A Demonstra\u00e7\u00e3o do Resultado do Exerc\u00edcio, mais conhecida como DRE, \u00e9 um dos relat\u00f3rios financeiros mais importantes. \u00c9 a partir dela que se podem extrair os principais indicadores da opera\u00e7\u00e3o, tais como margem bruta, despesas com SG&amp;A, lucratividade e outros, bem como analisar a performance dos departamentos da empresa a partir de uma perspectiva financeira.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\"  class=\"wp-block-file__embed\" data=\"https:\/\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/DRE.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Incorporado de DRE.\"><\/object><a id=\"wp-block-file--media-1a320395-0312-4c97-8ef9-37ddddf25c4c\" href=\"https:\/\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/DRE.pdf\">DRE<\/a><a href=\"https:\/\/targitbrasil.com\/wp-content\/uploads\/2022\/08\/DRE.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-1a320395-0312-4c97-8ef9-37ddddf25c4c\">Baixar<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-d0ce3d3 is-style-default\" data-block-id=\"d0ce3d3\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-65ccdfb stk--container-small stk-block-accordion__heading\" data-block-id=\"65ccdfb\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-65ccdfb-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-65ccdfb-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-65dbf6e\" data-block-id=\"65dbf6e\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block stk-da87f21\" id=\"strong-strong-strong-strong-strong-strong-strong-balanco-patrimonial-bp-strong-strong-strong-strong-strong-strong-strong\" data-block-id=\"da87f21\"><style>.stk-da87f21 .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h4 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color\"><strong><strong><strong><strong><strong><strong><strong>Balan\u00e7o Patrimonial (BP)<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-73279bb\" data-block-id=\"73279bb\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-73279bb\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-73279-bb-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-73279-bb-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-ff37093 stk-block-accordion__content\" data-block-id=\"ff37093\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ff37093-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ff37093-inner-blocks\">\n<p>Outro relat\u00f3rio fundamental para o Financeiro \u00e9 o balan\u00e7o patrimonial (BP). Enquanto a DRE afere a lucratividade da sua opera\u00e7\u00e3o \u2013 o quanto a minha empresa gera de caixa -, \u00e9 o BP que aponta a <strong>rentabilidade<\/strong> do patrim\u00f4nio \u2013 est\u00e1 valendo a pena investir nesta empresa ou seria melhor aplicar em um t\u00edtulo financeiro?<\/p>\n\n\n\n<p>O BP, juntamente com a DRE, \u00e9 um dos relat\u00f3rios mais importantes para informar e direcionar a gest\u00e3o financeira em suas a\u00e7\u00f5es estrat\u00e9gicas.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-d716aee is-style-default\" data-block-id=\"d716aee\">\n<summary class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-95cc66d stk--container-small stk-block-accordion__heading\" data-block-id=\"95cc66d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-95cc66d-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-95cc66d-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-9583e16\" data-block-id=\"9583e16\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block stk-75f9f52\" id=\"strong-strong-strong-strong-strong-strong-strong-strong-performance-de-vendas-strong-strong-strong-strong-strong-strong-strong-strong\" data-block-id=\"75f9f52\"><style>.stk-75f9f52 .stk-block-heading__text{color:var(--ast-global-color-0) !important}<\/style><h4 class=\"stk-block-heading__text has-text-color has-ast-global-color-0-color\"><strong><strong><strong><strong><strong><strong><strong><strong>Performance de Vendas<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-106abf5\" data-block-id=\"106abf5\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-106abf5\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-106-abf-5-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-106-abf-5-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-7ab06e5 stk-block-accordion__content\" data-block-id=\"7ab06e5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7ab06e5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7ab06e5-inner-blocks\">\n<p>Por fim, outro relat\u00f3rio muito importante que todo distribuidor atacadista deve fazer \u00e9 o de performance de vendas. Voc\u00ea pode estar se perguntando: mas j\u00e1 n\u00e3o falamos anteriormente da an\u00e1lise de vendas? A diferen\u00e7a reside justamente no tipo de documento e no usu\u00e1rio-alvo. Enquanto a an\u00e1lise de vendas busca trazer uma vis\u00e3o integrada do processo para a tomada de decis\u00e3o por parte dos gestores, o relat\u00f3rio de performance de vendas \u00e9 destinado aos vendedores e visa informar em que percentual est\u00e3o da meta comercial, quanto falta para o atingimento e, principalmente, o que fazer para chegar ao resultado. Fornecer esse tipo de informa\u00e7\u00e3o aos vendedores \u00e9 extrair valor dos seus dados e convert\u00ea-los em vendas.<\/p>\n<\/div><\/div><\/div>\n<\/details>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>H\u00e1 um n\u00famero infinito de an\u00e1lises e relat\u00f3rios que podem prover insights valiosos para o Distribuidor Atacadista. Saber selecionar os mais importantes e organiz\u00e1-los de acordo com a governan\u00e7a da sua empresa \u00e9 uma atividade estrat\u00e9gica que certamente se traduzir\u00e1 em melhores resultado para a opera\u00e7\u00e3o e te alavancar\u00e1 frente aos concorrentes. Se voc\u00ea est\u00e1 pronto para iniciar essa jornada, encorajamo-lo a ler esse outro artigo que preparamos com <a href=\"https:\/\/targitbrasil.com\/4-armadilhas-de-bi\/\">4 passos para implementar uma cultura de dados na sua empresa.<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6544b84\" data-block-id=\"6544b84\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6544b84-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-af5102e\" data-block-id=\"af5102e\"><style>@media screen and (min-width:768px){.stk-af5102e{flex:1 1 calc(10% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-af5102e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-af5102e-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-ad52b24\" data-block-id=\"ad52b24\"><style>@media screen and (min-width:768px){.stk-ad52b24{flex:1 1 calc(80% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}.stk-ad52b24-container{background-color:#e6e3d5 !important}.stk-ad52b24-container:before{background-color:#e6e3d5 !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ad52b24-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-ad52b24-inner-blocks\">\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"has-medium-font-size\"><span style=\"color: var(--ast-global-color-3);\" class=\"stk-highlight\">Webinar<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aquilo-que-nao-te-ensinam-sobre-gestao-de-estoque\"><strong>O impacto da cultura de dados na perpetua\u00e7\u00e3o da empresa familiar<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-af2406f\" data-block-id=\"af2406f\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-a678ed3\" data-block-id=\"a678ed3\"><style>.stk-a678ed3 .stk-button{background:var(--ast-global-color-0) !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/targitbrasil.com\/webinar-o-impacto-da-cultura-de-dados-na-perpetuidade-da-empresa-familiar\/\" title=\"Case de sucesso do grupo sorpan\" rel=\"saiba mais\"><span class=\"stk-button__inner-text\">Saiba mais<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-e172f20\" data-block-id=\"e172f20\"><style>@media screen and (min-width:768px){.stk-e172f20{flex:1 1 calc(10% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e172f20-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e172f20-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6b50e00\" data-block-id=\"6b50e00\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6b50e00-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-d8bde88\" data-block-id=\"d8bde88\"><style>@media screen and (min-width:768px){.stk-d8bde88{flex:1 1 calc(10% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d8bde88-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d8bde88-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-aa580c6\" data-block-id=\"aa580c6\"><style>@media screen and (min-width:768px){.stk-aa580c6{flex:1 1 calc(80% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}.stk-aa580c6-container{background-color:var(--ast-global-color-5) !important}.stk-aa580c6-container:before{background-color:var(--ast-global-color-5) !important}.stk-aa580c6-container{box-shadow:0px 8px 14px 0px rgba(112,111,101,0.2) !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-aa580c6-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-aa580c6-inner-blocks\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"255\" height=\"274\" data-attachment-id=\"6159\" data-permalink=\"https:\/\/targitbrasil.com\/autoria-blog-gui-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/11\/autoria-blog-gui-2.png?fit=255%2C274&amp;ssl=1\" data-orig-size=\"255,274\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"autoria-blog-gui-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/11\/autoria-blog-gui-2.png?fit=255%2C274&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/11\/autoria-blog-gui-2.png?fit=255%2C274&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/11\/autoria-blog-gui-2.png?resize=255%2C274&#038;ssl=1\" alt=\"\" class=\"wp-image-6159 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><span style=\"color: var(--ast-global-color-3);\" class=\"stk-highlight\">Autor do blog<br><\/span><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\"><strong>Guilherme Fernandes<\/strong> <\/span><span style=\"color: var(--ast-global-color-3);\" class=\"stk-highlight\"><br>Gerente de marketing <\/span><\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-36016ec\" data-block-id=\"36016ec\"><style>@media screen and (min-width:768px){.stk-36016ec{flex:1 1 calc(10% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-36016ec-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-36016ec-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Veja tudo o que voc\u00ea precisa saber sobre an\u00e1lises e relat\u00f3rios. O que s\u00e3o, quais as suas diferen\u00e7as e as suas aplica\u00e7\u00f5es no setor de Atacado e Distribui\u00e7\u00e3o.<\/p>\n","protected":false},"author":3,"featured_media":5159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[31],"tags":[17,16,18,19,25,36],"class_list":["post-5036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atacado-distribuidor","tag-analytics","tag-atacado-distribuidor","tag-bi","tag-business-intelligence","tag-cadeia-de-suprimentos","tag-supply-chain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An\u00e1lises e Relat\u00f3rios para o Distribuidor Atacadista<\/title>\n<meta name=\"description\" content=\"Veja tudo o que voc\u00ea precisa saber sobre an\u00e1lises e relat\u00f3rios. 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