{"id":5349,"date":"2022-09-19T10:19:00","date_gmt":"2022-09-19T13:19:00","guid":{"rendered":"https:\/\/targitbrasil.com\/?p=5349"},"modified":"2023-05-29T15:13:30","modified_gmt":"2023-05-29T18:13:30","slug":"6-sinais-de-que-e-hora-de-investir-em-business-intelligence","status":"publish","type":"post","link":"https:\/\/targitbrasil.com\/6-sinais-de-que-e-hora-de-investir-em-business-intelligence\/","title":{"rendered":"6 sinais de que \u00e9 hora de investir em Business Intelligence"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-ast-global-color-0-background-color has-background\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/targitbrasil.com\/wp-content\/uploads\/2022\/09\/Blog-e-hora-de-investir-em-BI_thumb.png);background-position:74% 76%\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"365\" height=\"432\" data-attachment-id=\"5540\" data-permalink=\"https:\/\/targitbrasil.com\/6-sinais-de-que-e-hora-de-investir-em-business-intelligence\/blog-e-hora-de-investir-em-bi_thumb\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/09\/Blog-e-hora-de-investir-em-BI_thumb.png?fit=365%2C432&amp;ssl=1\" data-orig-size=\"365,432\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Blog-\u00e9-hora-de-investir-em-BI_thumb\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/09\/Blog-e-hora-de-investir-em-BI_thumb.png?fit=253%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/09\/Blog-e-hora-de-investir-em-BI_thumb.png?fit=365%2C432&amp;ssl=1\" tabindex=\"0\" role=\"button\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/09\/Blog-e-hora-de-investir-em-BI_thumb.png?resize=365%2C432&#038;ssl=1\" alt=\"\" class=\"wp-image-5540 size-full\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/09\/Blog-e-hora-de-investir-em-BI_thumb.png?w=365&amp;ssl=1 365w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/09\/Blog-e-hora-de-investir-em-BI_thumb.png?resize=253%2C300&amp;ssl=1 253w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--hide-tablet stk--hide-mobile stk--no-padding stk-block stk-bce702b\" data-block-id=\"bce702b\"><style>.stk-bce702b{height:200px !important}<\/style><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><span style=\"color: var(--ast-global-color-4);\" class=\"stk-highlight\">Tecnologia<\/span><\/p>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#ffffff\"><strong>6 sinais de que \u00e9 hora de investir em Business Intelligence<\/strong><\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--hide-tablet stk--hide-mobile stk--no-padding stk-block stk-a63c5b2\" data-block-id=\"a63c5b2\"><style>.stk-a63c5b2{height:200px !important}<\/style><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-5-background-color has-background is-layout-constrained wp-container-core-group-is-layout-2 wp-block-group-is-layout-constrained\" style=\"padding-top:50px;padding-right:50px;padding-bottom:50px;padding-left:50px\"><div class=\"wp-block-group__inner-container\">\n<p>J\u00e1 falamos muito aqui no blog sobre <a href=\"https:\/\/targitbrasil.com\/o-que-e-business-intelligence-e-como-pode-ajudar-o-seu-negocio\/\">Business Intelligence,<\/a> e apesar da sua import\u00e2ncia para a boa gest\u00e3o da empresa, muita gente se pergunta se agora \u00e9 o momento ideal para investir em uma ferramenta de BI e Analytics.<\/p>\n\n\n\n<p>Muitos se encontram com o or\u00e7amento apertado para tal investimento, outros n\u00e3o sabem se realmente a solu\u00e7\u00e3o teria um ROI satisfat\u00f3rio ou se teriam bra\u00e7o para implementar um projeto de BI na empresa. E tem aqueles que est\u00e3o em d\u00favida de <a href=\"https:\/\/targitbrasil.com\/como-escolher-uma-solucao-de-business-intelligence\/\">qual ferramenta de BI escolher.<\/a> Visto isso, n\u00f3s aqui da TARGT Brasil separamos <strong>6 sinais para todo gestor avaliar se realmente \u00e9 prioridade investir em BI.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Qual \u00e9 o tamanho da sua opera\u00e7\u00e3o?<\/strong><\/h2>\n\n\n\n<p>Voc\u00ea considera que a sua empresa \u00e9 de pequeno, m\u00e9dio ou grande porte? Se a sua resposta for de m\u00e9dio ou grande porte, sua empresa necessita urgentemente de BI.<\/p>\n\n\n\n<p>Quanto maior for a opera\u00e7\u00e3o, maior ser\u00e1 a quantidade de dados gerados por diferentes departamentos, todos os dias, por centenas de pessoas, a todo momento. Esses dados dever\u00e3o ser tratados adequadamente para que os gestores possam medir a efici\u00eancia da opera\u00e7\u00e3o e a efic\u00e1cia da estrat\u00e9gia empresarial.<\/p>\n\n\n\n<p>Por exemplo, h\u00e1 empresas que lidam com mais de 300 vendedores em campo, al\u00e9m de dezenas de fornecedores e milhares de pedidos, isso s\u00f3 no setor comercial. Acompanhar o desempenho de tudo \u00e9 praticamente imposs\u00edvel sem uma ferramenta de Analytics que re\u00fana e consolide todos os dados em pain\u00e9is interativos, de forma autom\u00e1tica.<\/p>\n\n\n\n<p>E Isso nos leva para o pr\u00f3ximo questionamento…<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Quanto tempo se demora para criar relat\u00f3rios?<\/strong><\/h2>\n\n\n\n<p>A verdade \u00e9 que para quem tem urg\u00eancia em ter informa\u00e7\u00e3o em m\u00e3os, quanto antes ter relat\u00f3rios atualizados da opera\u00e7\u00e3o, melhor. Se sua equipe demora mais de duas horas para te entregar isso, n\u00e3o s\u00f3 os dados poder\u00e3o estar desatualizados, como o seu poder de tomada de decis\u00e3o fica comprometido. E \u00e9 claro, n\u00e3o \u00e9 culpa da equipe de TI.<\/p>\n\n\n\n<p>Com uma quantidade massiva de dados brutos sendo gerados a todo o tempo, muitas vezes sobra para o TI reunir essas informa\u00e7\u00f5es de diferentes fontes (CRM, ERP, WMS etc), compila-las em planilhas e consolid\u00e1-las em relat\u00f3rios. Proporcionalmente, maior esfor\u00e7o operacional consumir\u00e1 os especialistas de Excel de plant\u00e3o para conseguir entregar esses relat\u00f3rios em tempo h\u00e1bil para reuni\u00f5es, apresenta\u00e7\u00f5es e avalia\u00e7\u00f5es peri\u00f3dicas requisitada pelos gestores, ou mesmo compartilhar para vendedores que precisam de dados para performar melhor.<\/p>\n\n\n\n<p>Veja o caso da <a href=\"https:\/\/targitbrasil.com\/caso-de-sucesso-okajima-distribuidora\/\">Distribuidora Okajima<\/a>, com sua opera\u00e7\u00e3o gigante, cobrindo 138 cidades do Estado do Par\u00e1, ela despendia de uma equipe completa com 5 analistas em uma a \u00fanica miss\u00e3o de criar, atualizar e compartilhar planilhas de Excel para mais de 300 vendedores, enviando e-mails um por um, com informa\u00e7\u00f5es atualizadas sobre as metas e o desempenho de vendas.<\/p>\n\n\n\n<p>J\u00e1 teve situa\u00e7\u00f5es na empresa em que a simples constru\u00e7\u00e3o de um gr\u00e1fico de crescimento por cada ano, com filtros de fornecedores, produtos, equipes, e outros, levava cerca de 3 meses para ser criado, segundo o Analista de Sistemas Senior na Okajima, Leandro Nobushige.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>.<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-cbca343 stk-block-background\" data-block-id=\"cbca343\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-cbca343-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-587ace0\" data-block-id=\"587ace0\"><style>@media screen and (min-width:768px){.stk-587ace0{flex:1 1 calc(15% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-587ace0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-587ace0-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-58def74\" data-block-id=\"58def74\"><style>@media screen and (min-width:768px){.stk-58def74{flex:1 1 calc(70% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-58def74-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-58def74-inner-blocks\">\n<p class=\"has-medium-font-size\"><em><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">\u201cEu levei 3 meses para fazer a planilha. <\/span><\/strong>Quando vieram demonstrar o BI a primeira vez, eu pedi para eles fazerem isso e o cara fez em 5 minutos.\u201d<\/em><\/p>\n\n\n\n<p>\u2013 Leandro Nobushige, Analista de Sistemas Senior na Okajima,<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-229f50f\" data-block-id=\"229f50f\"><style>@media screen and (min-width:768px){.stk-229f50f{flex:1 1 calc(15% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-229f50f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-229f50f-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Voc\u00ea tem problemas de planilhas com dados errados?<\/strong><\/h2>\n\n\n\n<p>Veja se voc\u00ea se identifica com essa situa\u00e7\u00e3o: depois do \u00e1rduo trabalho na constru\u00e7\u00e3o e compartilhamento de determinado relat\u00f3rio, voc\u00ea se pergunta se os dados da planilha que voc\u00ea acabou de receber est\u00e3o mesmo corretos. Identificando informa\u00e7\u00f5es conflituosas, ou pior, presenciando discuss\u00f5es entre colaboradores em reuni\u00f5es sobre esses mesmos dados duvidosos, o famoso \u201cdisse me disse\u201d.<\/p>\n\n\n\n<p>Extrair informa\u00e7\u00f5es manualmente do seu ERP e outros sistemas e junt\u00e1-las em relat\u00f3rios n\u00e3o \u00e9 tarefa f\u00e1cil e \u00e9 um trabalho recorrente, e com o tempo isso gera uma grande quantidade de planilhas avulsas, perdidas nos <em>desktops<\/em> alheios.<\/p>\n\n\n\n<p>Dizem que dados e fatos n\u00e3o mentem, mas se esses dados n\u00e3o s\u00e3o consolidados corretamente e atualizados constantemente, eles n\u00e3o refletir\u00e3o a realidade da sua empresa e poder\u00e3o at\u00e9 atrapalhar a opera\u00e7\u00e3o. Ningu\u00e9m confiar\u00e1 nas informa\u00e7\u00f5es passadas e as decis\u00f5es ser\u00e3o tomadas no \u201cachismo\u201d.<\/p>\n\n\n\n<p>O BI apoiar\u00e1 nesse processo se conectando automaticamente com suas diferentes fontes de dados, cruzando informa\u00e7\u00f5es, atualizando-as e, por \u00faltimo, as dispondo em um s\u00f3 lugar para voc\u00ea criar suas pr\u00f3prias an\u00e1lises, como um Buffet <em>self-service<\/em>, os diversos alimentos est\u00e3o dispostos na bancada, basta voc\u00ea pegar seu prato e se servir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Todo mundo tem acesso \u00e0s informa\u00e7\u00f5es de que precisam?<\/strong><\/h2>\n\n\n\n<p>Uma boa forma de saber se \u00e9 hora de investir em BI e Analytics \u00e9 avaliar o acesso \u00e0 informa\u00e7\u00e3o. Todo mundo da organiza\u00e7\u00e3o deveria ter algum n\u00edvel de informa\u00e7\u00e3o para operar melhor, do analista ao CEO. Isso aqui na TARGIT Brasil \u00e9 o que chamamos de democratiza\u00e7\u00e3o dos dados.<\/p>\n\n\n\n<p>Informa\u00e7\u00e3o dir\u00e1 para os diretores se a empresa n\u00e3o est\u00e1 lucrando, mostrar\u00e1 aos gestores quais clientes da carteira est\u00e3o deixando de comprar, e alertar\u00e1 os vendedores caso estejam abaixo da meta. Se cada um tiver essas informa\u00e7\u00f5es, todo mundo poder\u00e1 detectar o erro e repar\u00e1-lo a tempo, do contr\u00e1rio, cada a\u00e7\u00e3o ser\u00e1 um tiro no escuro.<\/p>\n\n\n\n<p>Um exemplo disso \u00e9 a <a href=\"https:\/\/targitbrasil.com\/caso-de-sucesso-uniagro\/\" target=\"_blank\" rel=\"noreferrer noopener\">UniAgro,<\/a> que com o BI da TARGIT al\u00e9m da diretoria ter sempre \u00e0 vista os KPI\u2019s e an\u00e1lises, os vendedores recebem automaticamente, por e-mail, relat\u00f3rios dos produtos em estoque. Isso os auxilia na venda, pois sabem exatamente quanto s\u00e3o capazes de ofertar, qual produto priorizar, qual ser\u00e1 o prazo de entrega etc.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e14a906 stk-block-background\" data-block-id=\"e14a906\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e14a906-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-45206b5\" data-block-id=\"45206b5\"><style>@media screen and (min-width:768px){.stk-45206b5{flex:1 1 calc(15% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-45206b5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-45206b5-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-6eb96cf\" data-block-id=\"6eb96cf\"><style>@media screen and (min-width:768px){.stk-6eb96cf{flex:1 1 calc(70% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6eb96cf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6eb96cf-inner-blocks\">\n<p class=\"has-medium-font-size\">\u201c<em>Sem esses relat\u00f3rios, a gente <strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">teria a carteira estourada<\/span><\/strong> entre v\u00e1rios produtos por esses vendedores n\u00e3o terem essas informa\u00e7\u00f5es.\u201d<\/em><\/p>\n\n\n\n<p>\u2013 Everton Guindant, analista de neg\u00f3cios na UniAgro<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-c844e44\" data-block-id=\"c844e44\"><style>@media screen and (min-width:768px){.stk-c844e44{flex:1 1 calc(15% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c844e44-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c844e44-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>J\u00e1 os fornecedores t\u00eam acesso a relat\u00f3rios de estoque, com os pedidos, os produtos que v\u00e3o vencer, o fluxo financeiro etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. As \u00e1reas se comunicam?<\/strong><\/h2>\n\n\n\n<p>Quando uma empresa \u00e9 pequena \u00e9 mais f\u00e1cil a troca de informa\u00e7\u00e3o entre os departamentos, mas \u00e0 medida que ela for crescendo se torna cada vez mais dif\u00edcil manter uma boa comunica\u00e7\u00e3o. O resultado s\u00e3o \u201cilhas departamentais\u201d, ningu\u00e9m sabe o que cada \u00e1rea faz ou deixa de fazer, e grandes oportunidades de melhorias s\u00e3o negligenciadas.<\/p>\n\n\n\n<p>\u00c9 preciso entender que todas os departamentos fazem parte de uma \u00fanica organiza\u00e7\u00e3o e seus resultados est\u00e3o relacionados de uma forma ou de outra entre si. N\u00e3o adianta a \u00e1rea comercial vender mais se h\u00e1 m\u00e1 qualidade na mercadoria adquirida pelo setor de compras, por exemplo, isso se refletir\u00e1 em um maior \u00edndice de devolu\u00e7\u00e3o, criar\u00e1 mais demanda para o setor de transporte e log\u00edstica, e diminuir\u00e1 o faturamento da empresa.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-71eb9b2 stk-block-background\" data-block-id=\"71eb9b2\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-71eb9b2-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-253a895\" data-block-id=\"253a895\"><style>@media screen and (min-width:768px){.stk-253a895{flex:1 1 calc(15% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-253a895-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-253a895-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-9fcc632\" data-block-id=\"9fcc632\"><style>@media screen and (min-width:768px){.stk-9fcc632{flex:1 1 calc(70% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9fcc632-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9fcc632-inner-blocks\">\n<p class=\"has-medium-font-size\"><em>\u201cA gente tem que entender que a empresa \u00e9 uma engrenagem e que um setor depende do outro, e que <span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\"><strong>todo mundo tem que ter a informa\u00e7\u00e3o clara<\/strong> <\/span>e trabalhando pelo mesmo objetivo, tem que ser nesse n\u00edvel, se n\u00e3o a gente n\u00e3o chega no resultado esperado.\u201d<\/em><\/p>\n\n\n\n<p>\u2013 Andres forte, Diretor Administrativo da UniAgro.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-03ce994\" data-block-id=\"03ce994\"><style>@media screen and (min-width:768px){.stk-03ce994{flex:1 1 calc(15% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-03ce994-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-03ce994-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>O BI n\u00e3o \u00e9 s\u00f3 uma solu\u00e7\u00e3o de an\u00e1lise de dados, como tamb\u00e9m uma ferramenta de comunica\u00e7\u00e3o. Utilizar o BI para espalhar informa\u00e7\u00e3o \u00e9 unificar as \u00e1reas que j\u00e1 deveriam se comunicar em prol do mesmo objetivo. Com ele os diretores e l\u00edderes est\u00e3o muito mais informados sobre o desempenho de todas as \u00e1reas, e como elas refletem umas as outras, al\u00e9m de facilitar o compartilhamento de dados, do n\u00edvel estrat\u00e9gico ao n\u00edvel operacional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Voc\u00ea j\u00e1 considerou o investimento em BI antes?<\/strong><\/h2>\n\n\n\n<p>Por \u00faltimo, talvez voc\u00ea j\u00e1 tenha se deparado antes com essa quest\u00e3o, \u201ccontratar ou n\u00e3o uma plataforma de Business Intelligence.\u201d Se esse for o seu caso, provavelmente voc\u00ea j\u00e1 se enquadra em uma ou mais quest\u00f5es abordadas, e sua opera\u00e7\u00e3o necessita urgentemente de uma plataforma de Business Intelligence.<\/p>\n\n\n\n<p>As chances s\u00e3o que voc\u00ea at\u00e9 enxergue valor na solu\u00e7\u00e3o, mas est\u00e1 com d\u00favida em alguma dessas quest\u00f5es:<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-5af1eb1\" data-block-id=\"5af1eb1\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-5af1eb1-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-0de3309\" data-block-id=\"0de3309\"><style>@media screen and (min-width:768px){.stk-0de3309{flex:1 1 calc(10% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0de3309-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0de3309-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-a52e098\" data-block-id=\"a52e098\"><style>@media screen and (min-width:768px){.stk-a52e098{flex:1 1 calc(90% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a52e098-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a52e098-inner-blocks\">\n<h3 class=\"wp-block-heading\"><strong>Or\u00e7amento<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-631f356\" data-block-id=\"631f356\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-631f356-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-b9f2d3c\" data-block-id=\"b9f2d3c\"><style>@media screen and (min-width:768px){.stk-b9f2d3c{flex:1 1 66.7% !important}}.stk-b9f2d3c-container{background-color:#e6e3d5 !important}.stk-b9f2d3c-container:before{background-color:#e6e3d5 !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b9f2d3c-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-b9f2d3c-inner-blocks\">\n<p class=\"has-medium-font-size\"><em><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">“N\u00e3o tenho verba para tal investimento.”<\/span><\/strong><\/em><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-6da34e4\" data-block-id=\"6da34e4\"><style>@media screen and (min-width:768px){.stk-6da34e4{flex:1 1 33.3% !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6da34e4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6da34e4-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Todo mundo passa por isso, a verba nunca \u00e9 infinita e cabe ao l\u00edder escolher qual investimento \u00e9 prioridade para sua equipe\/empresa. \u201cDentre tantos recursos tecnol\u00f3gicos, talvez agora o BI n\u00e3o se encaixe no or\u00e7amente\u201d, voc\u00ea deve pensar. Ou talvez voc\u00ea esteja entre o BI e uma ferramenta de For\u00e7a de Vendas. Como decidir a prioridade?<\/p>\n\n\n\n<p>Se voc\u00ea contrata uma ferramenta de For\u00e7a de Vendas, por exemplo, como voc\u00ea mensura a efetividade da solu\u00e7\u00e3o na sua opera\u00e7\u00e3o? Ou como voc\u00ea ver\u00e1 o antes e o depois da contrata\u00e7\u00e3o do For\u00e7a de Vendas e v\u00ea o progresso de cada vendedor? Talvez voc\u00ea n\u00e3o esteja a usando corretamente, ou a ferramenta realmente n\u00e3o esteja sendo efetiva.<\/p>\n\n\n\n<p>O BI te apoiar\u00e1 nessa mensura\u00e7\u00e3o e muitas outras, te dando em suas m\u00e3os as informa\u00e7\u00f5es certas para voc\u00ea agir da melhor forma poss\u00edvel e tomar decis\u00f5es baseadas em fatos e dados.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ab2b73e\" data-block-id=\"ab2b73e\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ab2b73e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-93aaf4a\" data-block-id=\"93aaf4a\"><style>@media screen and (min-width:768px){.stk-93aaf4a{flex:1 1 calc(10% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-93aaf4a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-93aaf4a-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-a73ae93\" data-block-id=\"a73ae93\"><style>@media screen and (min-width:768px){.stk-a73ae93{flex:1 1 calc(90% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a73ae93-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a73ae93-inner-blocks\">\n<h3 class=\"wp-block-heading\"><strong>For\u00e7a operacional <\/strong><\/h3>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-8748e74\" data-block-id=\"8748e74\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-8748e74-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-0eeef80\" data-block-id=\"0eeef80\"><style>@media screen and (min-width:768px){.stk-0eeef80{flex:1 1 66.7% !important}}.stk-0eeef80-container{background-color:#e6e3d5 !important}.stk-0eeef80-container:before{background-color:#e6e3d5 !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0eeef80-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-0eeef80-inner-blocks\">\n<p class=\"has-medium-font-size\"><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\"><em>“Meu TI n\u00e3o tem ‘bra\u00e7o’ para implementar um BI”<\/em><\/span><\/strong><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-1dcf50d\" data-block-id=\"1dcf50d\"><style>@media screen and (min-width:768px){.stk-1dcf50d{flex:1 1 33.3% !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1dcf50d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1dcf50d-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Esse \u00e9 um equ\u00edvoco comum entre os n\u00e3o iniciados em BI e Analytics, acham que a constru\u00e7\u00e3o de um projeto inicial de BI demandar\u00e1 muito tempo e esfor\u00e7o da sua equipe de TI. A maioria das vezes n\u00e3o \u00e9 o caso. N\u00f3s da TARGIT Brasil, por exemplo, nos encarregamos de todo o trabalho de implanta\u00e7\u00e3o por conta pr\u00f3pria, e em at\u00e9 3 semanas o BI TARGIT j\u00e1 sai rodando na sua empresa.<\/p>\n\n\n\n<p>E o que muitos n\u00e3o percebem \u00e9 que o BI tem o poder de substituir uma equipe inteira de analistas dedicados a extrair e consolidar dados em relat\u00f3rios, e realoc\u00e1-los em tarefas mais importantes e estrat\u00e9gicas.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-34b75d3 stk-block-background\" data-block-id=\"34b75d3\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-34b75d3-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-eb524a6\" data-block-id=\"eb524a6\"><style>@media screen and (min-width:768px){.stk-eb524a6{flex:1 1 calc(15% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-eb524a6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-eb524a6-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-4959940\" data-block-id=\"4959940\"><style>@media screen and (min-width:768px){.stk-4959940{flex:1 1 calc(70% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4959940-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4959940-inner-blocks\">\n<p class=\"has-medium-font-size\"><em><em>\u201cAntes do BI, (eram) 5 analistas de vendas, 4 representantes de SAC por supervisor, (\u2026) <strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">capta\u00e7\u00e3o de informa\u00e7\u00e3o era dif\u00edcil pelo Winthor.<\/span> <\/strong>Imagina uma \u00fanica pessoa buscando dados de 8 supervisores, processar e tratar a informa\u00e7\u00e3o e disparar\u201d<\/em><\/em><\/p>\n\n\n\n<p>\u2013 Dennis Magalh\u00e3es, gestor de TI na Cetap Distribuidora.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-fb95e12\" data-block-id=\"fb95e12\"><style>@media screen and (min-width:768px){.stk-fb95e12{flex:1 1 calc(15% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fb95e12-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fb95e12-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-2e962a8\" data-block-id=\"2e962a8\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2e962a8-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-cacf905\" data-block-id=\"cacf905\"><style>@media screen and (min-width:768px){.stk-cacf905{flex:1 1 calc(10% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cacf905-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cacf905-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-61e569b\" data-block-id=\"61e569b\"><style>@media screen and (min-width:768px){.stk-61e569b{flex:1 1 calc(90% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-61e569b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-61e569b-inner-blocks\">\n<h3 class=\"wp-block-heading\"><strong>Usabilidade<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-18c6bca\" data-block-id=\"18c6bca\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-18c6bca-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-ab7f56a\" data-block-id=\"ab7f56a\"><style>@media screen and (min-width:768px){.stk-ab7f56a{flex:1 1 66.7% !important}}.stk-ab7f56a-container{background-color:#e6e3d5 !important}.stk-ab7f56a-container:before{background-color:#e6e3d5 !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ab7f56a-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-ab7f56a-inner-blocks\">\n<p class=\"has-medium-font-size\"><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\"><em>“N\u00e3o tenho uma equipe qualificada em an\u00e1lise de dados.”<\/em><\/span><\/strong><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-dc369e6\" data-block-id=\"dc369e6\"><style>@media screen and (min-width:768px){.stk-dc369e6{flex:1 1 33.3% !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-dc369e6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-dc369e6-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>E por \u00faltimo, talvez o que esteja te impedindo de contratar uma ferramenta de Analytics \u00e9 o receio de ter que investir em profissionais qualificados para operar o BI, ou treinar extensivamente o TI para conseguir englobar essa demanda, a final, uma ferramenta de Intelig\u00eancia de Neg\u00f3cios \u00e9 complexa, n\u00e3o?<\/p>\n\n\n\n<p>A verdade \u00e9 que isso est\u00e1 longe da verdade, h\u00e1 plataformas, como TARGIT Decision Suite, que s\u00e3o <em>\u201cuser friendly\u201d, <\/em>ou seja, tem uma facilidade de uso para qualquer colaborador, e voc\u00ea n\u00e3o depender\u00e1 de burocracias do TI para utilizar corretamente.<\/p>\n\n\n\n<p>Da mesma forma que voc\u00ea n\u00e3o precisa saber cozinhar para ir naquele Buffet <em>Self-Service<\/em> que comentamos acima, \u00e9 s\u00f3 pegar o prato e se servir, no TARGIT voc\u00ea poder\u00e1 criar suas an\u00e1lises e pain\u00e9is sem conhecimentos t\u00e9cnicos, \u00e9 s\u00f3 abrir o BI e \u201carrastar e soltar\u201d informa\u00e7\u00f5es para criar suas an\u00e1lises e relat\u00f3rios.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-704741d stk-block-background\" data-block-id=\"704741d\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-704741d-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-e915142\" data-block-id=\"e915142\"><style>@media screen and (min-width:768px){.stk-e915142{flex:1 1 calc(15% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e915142-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e915142-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-a18fcc2\" data-block-id=\"a18fcc2\"><style>@media screen and (min-width:768px){.stk-a18fcc2{flex:1 1 calc(70% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a18fcc2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a18fcc2-inner-blocks\">\n<p class=\"has-medium-font-size\"><em><em>\u201cSa\u00edmos de uma depend\u00eancia de uma pessoa que tinha que fazer tudo, eu tinha que explicar o que eu queria para desenvolver e passamos para eu ter a liberdade de <strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">desenhar, planejar e criar, buscando informa\u00e7\u00e3o sozinho.<\/span><\/strong>\u201d<\/em><\/em><\/p>\n\n\n\n<p>\u2013 Everton Guindant, analista de neg\u00f3cios na UniAgro.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-e166be0\" data-block-id=\"e166be0\"><style>@media screen and (min-width:768px){.stk-e166be0{flex:1 1 calc(15% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e166be0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e166be0-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Uma plataforma de BI <em>Self-Service<\/em> garante que todos da organiza\u00e7\u00e3o possam se apropriar de dados para tomar decis\u00f5es mais assertivas, e impede que o BI fique monopolizado em um s\u00f3 departamento. O que democratiza os dados da empresa e constr\u00f3i uma cultura voltada a dados.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que falta para voc\u00ea tomar sua decis\u00e3o?<\/strong><\/h2>\n\n\n\n<p>Se identificou com alguns dos questionamentos acima? Ent\u00e3o n\u00e3o resta d\u00favidas de que sua empresa necessita de uma solu\u00e7\u00e3o de BI e Analytics. Adiar essa decis\u00e3o \u00e9 adiar o seu poder de corrigir problemas operacionais, enxergar oportunidades de neg\u00f3cios e tomar decis\u00f5es mais assertivas. E lembre-se, o BI n\u00e3o serve para apagar inc\u00eandio, e sim para preveni-lo!<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-9867da5 stk-block-background\" data-block-id=\"9867da5\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9867da5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-5222694\" data-block-id=\"5222694\"><style>@media screen and (min-width:768px){.stk-5222694{flex:1 1 calc(15% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5222694-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5222694-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-0552cc6\" data-block-id=\"0552cc6\"><style>@media screen and (min-width:768px){.stk-0552cc6{flex:1 1 calc(70% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0552cc6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0552cc6-inner-blocks\">\n<p class=\"has-medium-font-size\"><em><em><em>\u201cNossa opera\u00e7\u00e3o ano passado teve um <strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">crescimento em m\u00e9dia 40%<\/span><\/strong>. E os n\u00fameros que n\u00e3o analis\u00e1vamos \u2013 que ficava sempre abaixo \u2013 j\u00e1 conseguimos atingir as metas, como de positiva\u00e7\u00e3o e penetra\u00e7\u00e3o.\u201d<\/em><\/em><\/em><\/p>\n\n\n\n<p>\u2013 Ricardo Melo, gerente de TI no Grupo Sorpan.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-922f575\" data-block-id=\"922f575\"><style>@media screen and (min-width:768px){.stk-922f575{flex:1 1 calc(15% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-922f575-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-922f575-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6544b84\" data-block-id=\"6544b84\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6544b84-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-af5102e\" data-block-id=\"af5102e\"><style>@media screen and (min-width:768px){.stk-af5102e{flex:1 1 calc(10% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-af5102e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-af5102e-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-ad52b24\" data-block-id=\"ad52b24\"><style>@media screen and (min-width:768px){.stk-ad52b24{flex:1 1 calc(80% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}.stk-ad52b24-container{background-color:#e6e3d5 !important}.stk-ad52b24-container:before{background-color:#e6e3d5 !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ad52b24-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-ad52b24-inner-blocks\">\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading\"><strong>Quer ver mais?<\/strong><\/h3>\n\n\n\n<p>Veja na pr\u00e1tica o poder de uma solu\u00e7\u00e3o de Business Intelligence,<br>agende uma demonstra\u00e7\u00e3o com um de nossos consultores.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-af2406f\" data-block-id=\"af2406f\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-a678ed3\" data-block-id=\"a678ed3\"><style>.stk-a678ed3 .stk-button{background:var(--ast-global-color-0) !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/targitbrasil.com\/solicite-uma-demonstracao\/\" target=\"_blank\" rel=\"saiba mais noreferrer noopener\"><span class=\"stk-button__inner-text\">Saiba mais<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-e172f20\" data-block-id=\"e172f20\"><style>@media screen and (min-width:768px){.stk-e172f20{flex:1 1 calc(10% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e172f20-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e172f20-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block-columns--has-single-block-polyfill stk-block stk-54b364d\" data-block-id=\"54b364d\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-54b364d-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-03e96f7\" data-block-id=\"03e96f7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-03e96f7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-03e96f7-inner-blocks\">\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-6f776ef\" data-block-id=\"6f776ef\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6f776ef-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-71f3cdb\" data-block-id=\"71f3cdb\"><style>@media screen and (min-width:768px){.stk-71f3cdb{flex:1 1 calc(10% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-71f3cdb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-71f3cdb-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-004598d\" data-block-id=\"004598d\"><style>@media screen and (min-width:768px){.stk-004598d{flex:1 1 calc(80% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}.stk-004598d-container{background-color:var(--ast-global-color-4) !important}.stk-004598d-container:before{background-color:var(--ast-global-color-4) !important}.stk-004598d-container{box-shadow:0px 8px 9px 0px rgba(112,111,101,0.2) !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-004598d-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-004598d-inner-blocks\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"122\" data-attachment-id=\"6505\" data-permalink=\"https:\/\/targitbrasil.com\/autoria-blog-gabs\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/12\/autoria-blog-gabs.png?fit=125%2C122&amp;ssl=1\" data-orig-size=\"125,122\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"autoria-blog-gabs\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/12\/autoria-blog-gabs.png?fit=125%2C122&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/12\/autoria-blog-gabs.png?fit=125%2C122&amp;ssl=1\" tabindex=\"0\" role=\"button\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2022\/12\/autoria-blog-gabs.png?resize=125%2C122&#038;ssl=1\" alt=\"\" class=\"wp-image-6505 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Autor do blog<br><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">Gabriel Venturiello<\/span> <\/strong><br>Coordenador de Marketing<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-ef77862\" data-block-id=\"ef77862\"><style>@media screen and (min-width:768px){.stk-ef77862{flex:1 1 calc(10% - 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