{"id":7269,"date":"2023-03-22T11:10:19","date_gmt":"2023-03-22T14:10:19","guid":{"rendered":"https:\/\/targitbrasil.com\/?p=7269"},"modified":"2023-03-24T14:49:50","modified_gmt":"2023-03-24T17:49:50","slug":"destaques-da-conexao-farma-2023","status":"publish","type":"post","link":"https:\/\/targitbrasil.com\/destaques-da-conexao-farma-2023\/","title":{"rendered":"Destaques da Conex\u00e3o Farma 2023"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-ast-global-color-4-background-color has-background\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Conexao-farma-header.jpg);background-position:50% 50%\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-attachment-id=\"7277\" data-permalink=\"https:\/\/targitbrasil.com\/destaques-da-conexao-farma-2023\/conexao-farma-header\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Conexao-farma-header.jpg?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Conex\u00e3o-farma-header\" data-image-description=\"&lt;p&gt;Logo Conex\u00e3o Farma 2023&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Conexao-farma-header.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Conexao-farma-header.jpg?fit=1024%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Conexao-farma-header.jpg?resize=1080%2C1080&#038;ssl=1\" alt=\"Logo Conex\u00e3o Farma 2023\" class=\"wp-image-7277 size-full\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Conexao-farma-header.jpg?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Conexao-farma-header.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Conexao-farma-header.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Conexao-farma-header.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Conexao-farma-header.jpg?resize=768%2C768&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--hide-tablet stk--hide-mobile stk--no-padding stk-block stk-bce702b\" data-block-id=\"bce702b\"><style>.stk-bce702b{height:200px !important}<\/style><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"has-text-align-left has-text-color\" style=\"color:#e6e6e6\"><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">Tecnologia<\/span><\/strong><\/p>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" id=\"como-a-cultura-de-dados-apoia-a-sucessao-familiar\" style=\"color:#ffffff\"><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">Destaques do maior evento farmac\u00eautico do Brasil – <strong><strong>Conex\u00e3o Farma 2023 <\/strong><\/strong><\/span><\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--hide-tablet stk--hide-mobile stk--no-padding stk-block stk-a63c5b2\" data-block-id=\"a63c5b2\"><style>.stk-a63c5b2{height:200px !important}<\/style><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-5-background-color has-background is-layout-constrained wp-container-core-group-is-layout-2 wp-block-group-is-layout-constrained\" style=\"padding-top:65px;padding-right:65px;padding-bottom:65px;padding-left:65px\"><div class=\"wp-block-group__inner-container\">\n<p>Para voc\u00ea que atua no setor farmac\u00eautico e n\u00e3o pode comparecer ou ficou perdido em um dos maiores eventos do segmento, n\u00f3s aqui da TARGIT Brasil est\u00e1vamos l\u00e1 na Conex\u00e3o Farma 2023 com a nossa parceira <a href=\"https:\/\/www.totvs.com\">TOTVS<\/a> e reunimos alguns insights para voc\u00ea!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"o-que-e-a-conexao-farma\"><strong>O que \u00e9 a Conex\u00e3o Farma?<\/strong><\/h2>\n\n\n\n<p>Voc\u00ea j\u00e1 ouviu falar da Conex\u00e3o Farma? Este \u00e9 um dos principais eventos do setor farmac\u00eautico no Brasil e \u00e9 uma oportunidade anual para voc\u00ea que trabalha no segmento se atualizar sobre as tend\u00eancias do mercado, ampliar seus contatos e conhecer novas oportunidades de neg\u00f3cios.<\/p>\n\n\n\n<p>O Conex\u00e3o Farma \u00e9 um evento organizado pela Associa\u00e7\u00e3o Brasileira de Distribui\u00e7\u00e3o e Log\u00edstica de Produtos Farmac\u00eauticos (<a href=\"https:\/\/www.abradilan.com.br\/\">ABRADILAN<\/a>), uma entidade que representa empresas distribuidoras de medicamentos, produtos de higiene, beleza e nutri\u00e7\u00e3o em todo o Brasil. O evento tem como <strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">objetivo promover o encontro entre os principais players do mercado farmac\u00eautico<\/span><\/strong>, como distribuidores, ind\u00fastrias, farm\u00e1cias e profissionais da \u00e1rea da sa\u00fade.<\/p>\n\n\n\n<p>Desde a sua primeira edi\u00e7\u00e3o, o Conex\u00e3o Farma vem se consolidando como um evento de destaque e renome no setor farmac\u00eautico brasileiro. A cada ano, o evento tem crescido em tamanho e import\u00e2ncia, contando com palestras, mesas-redondas, exposi\u00e7\u00f5es e negocia\u00e7\u00f5es entre os participantes.<\/p>\n\n\n\n<p><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">Na sua 17\u00aa edi\u00e7\u00e3o<\/span><\/strong>, a Conex\u00e3o Farma voltou j\u00e1 batendo <a href=\"https:\/\/www.abradilan.com.br\/institucional\/conexao-farma-2023-bate-recorde-de-publico-e-promove-mais-interacao-entre-o-mercado-farmaceutico\/?utm_campaign=17032023_-_3noticias&amp;utm_medium=email&amp;utm_source=RD+Station\">recordes de p\u00fablico<\/a> em seus 3 dias de evento, totalizando 23 mil participantes entre os dias 14 a 16 de mar\u00e7o, al\u00e9m de 140 expositores da ind\u00fastria e mais de 30 horas de conte\u00fado. Durante a Conex\u00e3o, foram abordados temas relevantes para o setor, como a regulamenta\u00e7\u00e3o do mercado farmac\u00eautico, as tend\u00eancias em medicamentos e tecnologias disruptivas na \u00e1rea da sa\u00fade. Al\u00e9m disso, o evento contou com a presen\u00e7a de grandes empresas do setor, como Grupo Botic\u00e1rio, Geolab, Farmacon, Mate Le\u00e3o, entre muitas outras, que proporcionou muitas oportunidades de networking e neg\u00f3cios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"destaques-da-conexao-farma-2023\"><strong>Destaques da Conex\u00e3o Farma 2023<\/strong><\/h2>\n\n\n\n<p>O que mais chamou nossa aten\u00e7\u00e3o no evento foi a grande \u00eanfase em temas relevantes e amplamente discutidos nos \u00faltimos tempos, relacionados \u00e0 tecnologia e \u00e0 transforma\u00e7\u00e3o digital, como Intelig\u00eancia Artificial (IA) e Machine Learning. Como, por exemplo, o Chat GPT, que <a href=\"https:\/\/chatgpt.com.br\/gpt-4\/\">est\u00e1 lan\u00e7ando sua mais nova vers\u00e3o<\/a>, Chat GPT 4, e sem d\u00favidas est\u00e1 no centro de muitas discuss\u00f5es sobre a \u00e9tica do trabalho.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image alignwide size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"489\" data-attachment-id=\"7282\" data-permalink=\"https:\/\/targitbrasil.com\/destaques-da-conexao-farma-2023\/foto-farma-blog\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Foto-farma-blog.jpg?fit=1280%2C611&amp;ssl=1\" data-orig-size=\"1280,611\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Foto-farma-blog\" data-image-description=\"&lt;p&gt;Palestra “A transforma\u00e7\u00e3o digital na ind\u00fastria farmac\u00eautica”, no evento Conex\u00e3o Farma 2023&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Foto-farma-blog.jpg?fit=300%2C143&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Foto-farma-blog.jpg?fit=1024%2C489&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Foto-farma-blog.jpg?resize=1024%2C489&#038;ssl=1\" alt=\"A transforma\u00e7\u00e3o digital na ind\u00fastria farmac\u00eautica\" class=\"wp-image-7282\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Foto-farma-blog.jpg?resize=1024%2C489&amp;ssl=1 1024w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Foto-farma-blog.jpg?resize=300%2C143&amp;ssl=1 300w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Foto-farma-blog.jpg?resize=768%2C367&amp;ssl=1 768w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Foto-farma-blog.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-5-background-color has-background is-layout-constrained wp-container-core-group-is-layout-4 wp-block-group-is-layout-constrained\" style=\"padding-top:65px;padding-right:65px;padding-bottom:65px;padding-left:65px\"><div class=\"wp-block-group__inner-container\">\n<p>N\u00e3o s\u00f3 s\u00e3o temas relevantes no geral, mas s\u00e3o discuss\u00f5es igualmente \u00fateis para o setor farmac\u00eautico, j\u00e1 que essas tecnologias vieram para mudar o fluxo de trabalho do setor. N\u00e3o \u00e9 uma quest\u00e3o de aceita\u00e7\u00e3o, mas de adapta\u00e7\u00e3o a essas novas ferramentas. No evento, pudemos exercitar junto aos palestrantes, as diversas maneiras pelas quais essas ferramentas poder\u00e3o contribuir de forma inovadora para o segmento farmac\u00eautico.<\/p>\n\n\n\n<p>Segundo a especialista em supply chain, Patricia Austregesilob, existem certos desafios de reten\u00e7\u00e3o do \u201cshopper\u201d, e para venc\u00ea-los \u00e9 preciso que a ind\u00fastria e o varejo trabalhem juntos para coloc\u00e1-lo no centro das negocia\u00e7\u00f5es. \u2013 \u201c64% das pessoas ficam um tempo m\u00e9dio de cinco minutos nas farm\u00e1cias.\u201d \u2013 diz Austregesilob \u2013 \u201cO que estamos fazendo para reter essa pessoa na farm\u00e1cia?\u201d<\/p>\n\n\n\n<p>Tecnologias que j\u00e1 est\u00e3o dispon\u00edveis e amplamente conhecidas podem ser aproveitadas para auxiliar nessa miss\u00e3o, levando praticidade para o shopper. No tema \u201cFarm\u00e1cia do Futuro\u201d, os palestrantes citaram tecnologias como QR-Code, promo\u00e7\u00f5es&nbsp;<em>on-line<\/em>, totens de autoatendimento e at\u00e9 uso da realidade aumentada para simular, por exemplo, uma compradora que queira se ver com uma tintura de cabelo.<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"645\" data-attachment-id=\"7271\" data-permalink=\"https:\/\/targitbrasil.com\/destaques-da-conexao-farma-2023\/borboleta-evoluindo-e-inovando\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Borboleta-evoluindo-e-inovando.png?fit=1920%2C1210&amp;ssl=1\" data-orig-size=\"1920,1210\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Borboleta-evoluindo-e-inovando\" data-image-description=\"&lt;p&gt;Inova\u00e7\u00e3o – como \u00e9 e como as empresas pensam que \u00e9&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Borboleta-evoluindo-e-inovando.png?fit=300%2C189&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Borboleta-evoluindo-e-inovando.png?fit=1024%2C645&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Borboleta-evoluindo-e-inovando.png?resize=1024%2C645&#038;ssl=1\" alt=\"Inova\u00e7\u00e3o - como \u00e9 e como as empresas pensam que \u00e9\" class=\"wp-image-7271\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Borboleta-evoluindo-e-inovando.png?resize=1024%2C645&amp;ssl=1 1024w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Borboleta-evoluindo-e-inovando.png?resize=300%2C189&amp;ssl=1 300w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Borboleta-evoluindo-e-inovando.png?resize=768%2C484&amp;ssl=1 768w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Borboleta-evoluindo-e-inovando.png?resize=1536%2C968&amp;ssl=1 1536w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Borboleta-evoluindo-e-inovando.png?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-5-background-color has-background is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\" style=\"padding-top:65px;padding-right:65px;padding-bottom:65px;padding-left:65px\"><div class=\"wp-block-group__inner-container\">\n<p>De tantas palestras edificadoras, \u00e9 de se imaginar que n\u00f3s da TARGIT, que lidamos com tecnologia e inova\u00e7\u00e3o todos os dias, nos identificamos com tudo relacionado a esses temas. Logo destacamos duas palestras em espec\u00edfico que deram o que falar:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"a-transformacao-digital-na-industria-farmaceutica\"><strong>A transforma\u00e7\u00e3o digital na ind\u00fastria farmac\u00eautica<\/strong><\/h3>\n\n\n\n<p>Nesta palestra, o Dr. Ricardo Couto Moraes enfatizou a import\u00e2ncia da transforma\u00e7\u00e3o digital no setor e como a tecnologia pode ajudar a melhorar a efici\u00eancia dos neg\u00f3cios. O palestrante destacou que a tecnologia n\u00e3o deve ser vista como uma amea\u00e7a, mas sim como uma oportunidade para melhorar o desempenho das organiza\u00e7\u00f5es, e que a intelig\u00eancia artificial n\u00e3o vai substituir o ser humano, mas sim assumir atividades mec\u00e2nicas.<\/p>\n\n\n\n<p>Indo a fundo no tema, tamb\u00e9m foi citada a <a href=\"https:\/\/targitbrasil.com\/como-a-inteligencia-artificial-vai-revolucionar-analise-de-dados\/\">import\u00e2ncia dos dados<\/a> e do Machine Learning na identifica\u00e7\u00e3o da droga certa para aplica\u00e7\u00e3o no paciente, bem como a necessidade de integra\u00e7\u00e3o entre a prescri\u00e7\u00e3o eletr\u00f4nica e o atendimento ao paciente. Segundo o palestrante, a prescri\u00e7\u00e3o eletr\u00f4nica \u00e9 uma das principais tend\u00eancias no setor farmac\u00eautico, pois permite que os m\u00e9dicos prescrevam medicamentos de forma eletr\u00f4nica, o que reduz os erros e aumenta a efici\u00eancia do processo.”<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image alignwide size-full\"><a href=\"https:\/\/targitbrasil.com\/como-a-inteligencia-artificial-vai-revolucionar-analise-de-dados\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"349\" data-attachment-id=\"7273\" data-permalink=\"https:\/\/targitbrasil.com\/destaques-da-conexao-farma-2023\/como-a-ia-vai-revolucionar-a-analise-de-dados-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Como-a-IA-vai-revolucionar-a-analise-de-dados.png?fit=950%2C349&amp;ssl=1\" data-orig-size=\"950,349\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Como-a-IA-vai-revolucionar-a-analise-de-dados\" data-image-description=\"&lt;p&gt;Como a Intelig\u00eancia Artificial vai revolucionar a an\u00e1lise de dados&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Como-a-IA-vai-revolucionar-a-analise-de-dados.png?fit=300%2C110&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Como-a-IA-vai-revolucionar-a-analise-de-dados.png?fit=950%2C349&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Como-a-IA-vai-revolucionar-a-analise-de-dados.png?resize=950%2C349&#038;ssl=1\" alt=\"\" class=\"wp-image-7273\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Como-a-IA-vai-revolucionar-a-analise-de-dados.png?w=950&amp;ssl=1 950w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Como-a-IA-vai-revolucionar-a-analise-de-dados.png?resize=300%2C110&amp;ssl=1 300w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Como-a-IA-vai-revolucionar-a-analise-de-dados.png?resize=768%2C282&amp;ssl=1 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-5-background-color has-background is-layout-constrained wp-container-core-group-is-layout-7 wp-block-group-is-layout-constrained\" style=\"padding-top:65px;padding-right:65px;padding-bottom:65px;padding-left:65px\"><div class=\"wp-block-group__inner-container\">\n<p>Outro ponto importante destacado na palestra foi a import\u00e2ncia da cultura de inova\u00e7\u00e3o nas empresas. Dr. Ricardo Couto enfatizou que a inova\u00e7\u00e3o \u00e9 essencial para o sucesso das empresas no longo prazo e que elas precisam estar sempre buscando novas formas de melhorar seus processos e produtos. Isso requer uma cultura organizacional que incentive a experimenta\u00e7\u00e3o e a aprendizagem cont\u00ednua.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"a-omnicanalidade-na-farmacia-do-futuro\"><strong>A omnicanalidade na farm\u00e1cia do futuro<\/strong><\/h3>\n\n\n\n<p>A palestra destacou como a tecnologia est\u00e1 mudando a forma como os consumidores interagem com as farm\u00e1cias e como a <a href=\"https:\/\/www.totvs.com\/blog\/gestao-varejista\/omnichannel\/\">omnicanalidade<\/a> pode ajudar a melhorar a experi\u00eancia do cliente. O conceito de <a href=\"https:\/\/www.totvs.com\/blog\/gestao-varejista\/omnichannel\/\">omnicanalidade<\/a> se refere \u00e0 integra\u00e7\u00e3o entre diferentes canais de vendas, incluindo lojas f\u00edsicas, e-commerce, aplicativos, redes sociais e outros meios de comunica\u00e7\u00e3o. A ideia \u00e9 que os consumidores possam comprar produtos em qualquer canal, de forma integrada e sem interrup\u00e7\u00f5es. Isso requer um alto grau de integra\u00e7\u00e3o entre os diferentes sistemas e plataformas usados pelas empresas, bem como a cria\u00e7\u00e3o de uma experi\u00eancia de compra fluida e consistente em todos os canais.<\/p>\n\n\n\n<p>Al\u00e9m disso, a palestra abordou a import\u00e2ncia do atendimento personalizado para os consumidores. Segundo o palestrante Ricardo Pastore, os consumidores esperam receber um atendimento personalizado e adaptado \u00e0s suas necessidades e prefer\u00eancias. Isso significa que as farm\u00e1cias precisam investir em tecnologias que permitam coletar e analisar dados dos consumidores, para que possam oferecer produtos e servi\u00e7os que estejam alinhados com suas prefer\u00eancias e necessidades. Isso tamb\u00e9m requer a capacita\u00e7\u00e3o dos profissionais da \u00e1rea, para que possam oferecer um atendimento personalizado e eficiente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"falando-em-dados\"><strong>Falando em dados…<\/strong><\/h2>\n\n\n\n<p>Durante a Conex\u00e3o Farma 2023, n\u00f3s daqui da TARGIT Brasil tivemos a oportunidade de apresentar um pouco do poder do <a href=\"https:\/\/targitbrasil.com\/ferramenta-de-bi-targit-decition-suite\">TARGIT Decision Suite<\/a>, junto ao estande TOTVS, nossa parceira.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" data-attachment-id=\"7281\" data-permalink=\"https:\/\/targitbrasil.com\/destaques-da-conexao-farma-2023\/captura-de-tela-2023-03-22-135214\/\" data-orig-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Captura-de-tela-2023-03-22-135214.jpg?fit=1366%2C766&amp;ssl=1\" data-orig-size=\"1366,766\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Captura-de-tela-2023-03-22-135214\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Captura-de-tela-2023-03-22-135214.jpg?fit=300%2C168&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Captura-de-tela-2023-03-22-135214.jpg?fit=1024%2C574&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Captura-de-tela-2023-03-22-135214.jpg?resize=1024%2C574&#038;ssl=1\" alt=\"\" class=\"wp-image-7281\" srcset=\"https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Captura-de-tela-2023-03-22-135214.jpg?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Captura-de-tela-2023-03-22-135214.jpg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Captura-de-tela-2023-03-22-135214.jpg?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/targitbrasil.com\/wp-content\/uploads\/2023\/03\/Captura-de-tela-2023-03-22-135214.jpg?w=1366&amp;ssl=1 1366w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-5-background-color has-background is-layout-constrained wp-container-core-group-is-layout-9 wp-block-group-is-layout-constrained\" style=\"padding-top:65px;padding-right:65px;padding-bottom:65px;padding-left:65px\"><div class=\"wp-block-group__inner-container\">\n<p>Como destacado na palestra sobre <strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">a omnicanalidade na farm\u00e1cia do futuro<\/span><\/strong>, a coleta e an\u00e1lise de dados dos consumidores \u00e9 crucial para oferecer produtos e servi\u00e7os alinhados com suas necessidades e prefer\u00eancias. No entanto, os distribuidores tamb\u00e9m precisam de dados precisos para gerenciar seu estoque, evitando a perda de produtos por vencimento ou falta de armazenamento adequado, otimizando a log\u00edstica e armazenamento, gerenciando fornecedores, garantindo a qualidade dos produtos e se adequando a regulamenta\u00e7\u00f5es.<\/p>\n\n\n\n<p>A tecnologia de BI da TARGIT permite que os distribuidores farmac\u00eauticos obtenham uma vis\u00e3o completa e <a href=\"https:\/\/targitbrasil.com\/o-que-e-bi-em-tempo-real\/\">em tempo real<\/a> de suas opera\u00e7\u00f5es, atrav\u00e9s de dashboards personalizados e relat\u00f3rios automatizados. Isso ajuda a identificar tend\u00eancias, analisar dados hist\u00f3ricos e fazer previs\u00f5es precisas, para que essas empresas do setor possam tomar decis\u00f5es informadas e melhorar sua efici\u00eancia operacional, enfrentando esses desafios com dados.<\/p>\n\n\n\n<p>Com a tecnologia de BI da TARGIT Brasil, os distribuidores farmac\u00eauticos podem tomar decis\u00f5es mais informadas e baseadas em dados, melhorar sua efici\u00eancia e atender \u00e0s expectativas dos consumidores por um atendimento personalizado e adaptado \u00e0s suas necessidades. Essa \u00e9 uma importante contribui\u00e7\u00e3o para a evolu\u00e7\u00e3o da farm\u00e1cia do futuro e para a integra\u00e7\u00e3o dos diferentes canais de vendas, garantindo uma experi\u00eancia de compra fluida e consistente em todos os pontos de contato com o cliente.<\/p>\n\n\n\n<p>E durante a <strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\">Conex\u00e3o Farma 2023<\/span><\/strong> ficamos gratos por poder mostrar ao vivo todas as funcionalidades pertinentes para o setor farmac\u00eautico para todos que deram um pulinho no nosso estande compartilhado! Caso voc\u00ea tamb\u00e9m queira ver mais como o TARGIT se encaixa na sua estrat\u00e9gia de gerenciamento e visualiza\u00e7\u00e3o de dados, venha falar com nossos especialistas e <a href=\"https:\/\/targitbrasil.com\/solicite-uma-demonstracao\/\">veja na pr\u00e1tica!<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-10 wp-block-group-is-layout-constrained\" style=\"border-radius:0px;background-color:#e6e3d5;padding-top:65px;padding-right:65px;padding-bottom:65px;padding-left:65px\"><div class=\"wp-block-group__inner-container\">\n<p>Veja tamb\u00e9m<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"targit-e-destaque-na-pesquisa-mundial-de-bi-e-analytics-barc-23\"><strong><span style=\"color: var(--ast-global-color-0);\" class=\"stk-highlight\"><strong><strong>TARGIT \u00e9 destaque na pesquisa mundial de BI e Analytics | BARC 23<\/strong><\/strong><\/span><\/strong><\/h2>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-ad15600\" data-block-id=\"ad15600\"><div class=\"stk-row stk-inner-blocks has-text-align-left stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button has-text-align-left stk-block stk-c963bc6\" data-block-id=\"c963bc6\"><style>.stk-c963bc6 .stk-button{background:var(--ast-global-color-0) !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/targitbrasil.com\/barc-23\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">Saiba mais<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Veja os destaques do maior evento do setor farmac\u00eautico do Brasil, a Conex\u00e3o Farma 2023. Inova\u00e7\u00e3o e tecnologia para a distribui\u00e7\u00e3o e varejo.<\/p>\n","protected":false},"author":1,"featured_media":7319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[31,30],"tags":[64,62,56,33,23],"class_list":["post-7269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atacado-distribuidor","category-tecnologia","tag-conexao-farma-2023","tag-distribuidor-farmaceutico","tag-inteligencia-artificial","tag-tecnologia","tag-varejo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Destaques da Conex\u00e3o Farma 2023 - TARGIT Brasil<\/title>\n<meta name=\"description\" content=\"Veja os destaques do maior evento do setor farmac\u00eautico do Brasil, a Conex\u00e3o Farma 2023. 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